Business of all kinds spend a fortune on marketing, but every now and again something will happen that brings unexpected dividends without costing the beneficiary a penny.
I read today about a loan company that experienced an unexpected growth in the number of online visits it was receiving and an associated growth in sales. The proprietor couldn’t figure out what he had done to encourage this sudden surge, but it turned out on investigation that it was an unrelated company that was text marketing a similar product.
When potential customers received the text they were going online and were clicking on the first company they came to that was offerng the service and not the one that had actually sent the text. Result!
This set me thinking about a few online bingo sites recently that I feel might be suffering or gaining in a similar way.
For instance the one that obviously falls into this category and set the old grey matter moving is Fabulous Bingo. Even when I type Fabulous Bingo directly into a search engine it still brings more results on page one for Bingo Fabulous than for Fabulous Bingo itself. If searching for Bingo Fabulous, however, Fabulous Bingo can only hit back with one result on their page one results.
There is no connection between these sites. While Fabulous Bingo operates on Gamesys software and is a new bingo site, Bingo Fabulous has been around a lot longer and runs on Dragonfish software. The well established Bingo Fabulous will no doubt be experiencing a traffic spike, as players might still be discovering them for the first time even though it was not what they were searching for. Players that sign up there may wonder why they don’t get the free £5 bingo bonus they have been promised at the site they were actually looking for, lol.
Sun Bingo may have benefitted from the launch of Bingo in the Sun earlier this year in the same way. Sun Bingo features heavily in Bingo in the Sun searches, but the favour is not returned. Similarly Sky Bingo does well on the back of searches for Bingo Sky, but again the bigger brand does not deliver for its smaller, similar namesake.
Maybe that is something to consider for any new bingo sites out there that may be in development avoid any names that are similar to bigger, well established brands – it won’t help you, but may help them!
Of course, by clicking through to a bingo site from the WhichBingo pages our readers get to avoid any confusion and end up exactly where they want to be and (mainly) receive the offers they have been promised.
