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It can't be easy coming up with a name for a new bingo site that operators can be sure will be well received, but surely there should be some regulation that prevents them from using something that is fundamentally similar to an existing site and that could well lead to confusion and players ending up at the wrong destination.
While we are not saying that the intention of operators with like sounding names is to deceive, it can be confusing. The latest incidence of this is the launch of Spin and Win Bingo within the existing gaming site Spinandwin.com. While the original site name perfectly sums up what the site offered - a great range of slots and casino games - the addition of the bingo game means that there is now a distinct possibility that players will end up at the longer established SpinWin Bingo.
There is no similarity between the sites as Spin and Win operates on a totally unique and standalone bingo platform while SpinWin operates on perennially popular Dragonfish software.
There are many other instances where confusion could reign due to the launch of new bingo sites in recent months that appears to show a growing trend.
Bingo Chimp opened in February with Bingo Champ hot on its heels in April and we are not sure that the good people over at Love Your Bingo would have been too happy at the emergence of Love My Bingo, also in April funnily enough.
We have previously touched on this issue thanks to the issues raised by having a Fabulous Bingo and a Bingo Fabulous and a Sky Bingo and BingoSky.
It could be that the introduction of a new range of generic Top Level Domains (or gTLD's) to add to the universally recognised .com, .co.uk, .net, etc., might help. There is talk that new extensions that could be made available might include lots of gaming related ones, such as .bingo, .casino and .poker.
This also has the scope to make site names more complicated - BingoBingo.bingo or VirginBingo.Virgin anyone. Or they could even be simpler. There would be no need to try and remember if a site is .com or .co.uk as it could just be .bingo - as in tombola.bingo or Jackpotjoy.bingo.
However, there are significant costs involved in securing any of these possible domain extensions, so it remains to be seen how much change the availability will actually bring about.
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