International expansion on the cards for Jackpotjoy Bingo

As 2012 looms into view ever faster it is becoming clear to many online bingo sites that they are going to have to spend more to make their brands stand out from the crowd. There is only a finite number of new players to attract and business opportunities and money are both tight. Many online bingo sites are run by big corporations and everyone is looking for a decent return on their investment.

Jackpotjoy is one online bingo company that embraced the need for a high profile advertising campaign. It employed Barbara Windsor on the very night she left her role as Peggy Mitchell in Eastenders, thereby ensuring a big news launch of its campaign. It might have been the first time that Jackpotjoy had moved away from online advertising to other areas, but they did it with style and some success.

It is being said that for the coming year the site is looking to a new advertising agency that can not only help them grow further in the UK online bingo market, but one that has significant knowledge of the international market. With a £5 million advertising budget to juggle the successful agency will need to deliver the goods in terms of fingers on keyboards keen to discover more about Jackpotjoy and what it has to offer.

Lee Fenton, the CEO of Jackpotjoy parent company Gamesys commented, "The online bingo business has grown up fast and the time is now right to delve into international growth. Currently this brand is one of the top online bingo sites in the UK.".

He obviously has plans to make Jackpotjoy a top international brand too during 2012. With its wide range of bingo games, casino games and slot games Jackpotjoy is a bingo site that offers many different things to suit many different tastes all under one roof. That strategy will go down well in the international arena.

Anyone that wants to check out Jackpotjoy Bingo now while it is solely UK focussed can sign up and get a 200% bonus on first deposits. A £10 deposit will result in having £30 to play.

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