Online bingo sites find TV adverts vital

Advertising has a big part to play in the success of any new bingo site these days and it has been said that a good campaign can increase footfall to an online bingo site by up to 65%.

That is a big number and probably indicates why we have been seeing so many new TV ads featuring online bingo sites since the guidelines were relaxed a short while ago ralating to advertising of gambling activities.

Foxy Bingo was one of the first and biggest online bingo operators to grace the small screen, but since then both new and established operators have been jockeying for the best positions to increase their player numbers and with it the prizes they can offer.

bet365 Bingo soon realised the benefit of TV advertising and a good 'hook' and came up with the bet365 Bingo Heads campaign. This has proved very successful as most people now relate any reference to a 'bingohead' automatically to bet365 - that is the power of advertising and the ultimate aim.

Many new bingo sites are now trying to direct their marketing budgets towards levels that can include the making and transmission of a TV ad. This helps to ensure that player numbers are substantial enough even in the first few weeks of operation to generate good prizes and a good atmosphere to ensure that those new members keep coming back.

Others that might not have such a generous budget might rely on the popularity of the software it has chosen and possibly some big free bingo games, or some special feature that allows players to win extra prizes. Brits Bingo did both when it launched a few months ago. It hit our TV screens with a TV ad, with a big name in Gavin Henson and a big free bingo offer worth £1,000 a day.

Not many bingo sites can manage this kind of a campaign, but this one worked spectacularly well. Dotty Bingo is another new bingo site that took to the TV screens almost within minutes of opening for the first time, as did Diva Bingo.

Big names like Mecca Bingo and Virgin Bingo take to the TV to publicise their latest offers, but may have developed a tendency to get a bit lazy and issue the same picture reel with new text and voiceover. However, we can also allow the benefit of the doubt to these operators as this could also be to ensure that they get their money's worth from the filming originally undertaken. The bottom line for all bingo operators is that TV advertising is not a cheap option, however effective it might be.

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