Bingo strong performer in Ladbrokes portfolio - best offers

Company results are being published thick and fast at the moment and Ladbrokes plc have posted results that show overall group net revenue down 2.4% to £492.1 million from the first half figure of 2009 (£504.4million).

However, the net revenue from e-gaming actually increased by 1.2% to £85.6 million, with 5.7% growth in active customers and 6.8% growth in new sign-ups. Good growth in Sportsbook and at Ladbrokes Bingo was, however, offset by continued weakness in Poker where the market remains 'challenging'.

Net revenue from Ladbrokes Bingo actually grew 4.9% to £6.4 million, so we see yet another company where the provision of online bingo has been the redeeming factor in an otherwise lacklustre year.  While the number of customers declined 4% due to reduced levels of TV and other advertising,  this was more than offset by 9% growth in customer yields resulting from product improvements. 

Operating costs were being monitored closely and resulted in a lower level of marketing spend and lower software costs, but still new player signups across the Ladbrokes e-gaming offering grew 6.8%, bolstered by the World Cup 2010 customer campaign. The adjusted cost per acquisition was 3.3% better than 2009 at £88.

Ladbrokes Bingo continues to offer as many new innovations as possible to keep online bingo players happy and to keep new customers signing up. The £20 welcome bingo bonus on a first deposit of just £5 is a sure fire winner and will definitely keep attracting new customers to give the site a try. Then keeping bingo players coming back becomes the challenge.

Buy one, get one free bingo games is a place to start. Vist the Lounge bingo room at Ladbrokes Bingo on a Monday between 9am and 11am and between 7pm and 8pm and on Tuesdays between 9am – 11am to take part in the range of BOGOF games being played during those times.

Tickets prices for BOGOF games start at 5p and there is up to £1,175 in guaranteed prizes to be won on BOGOF Monday and £675 on BOGOF Tuesday.

Should WhichBingo readers give this bingo site a try? Let everyone know at our Ladbrokes Bingo reviews page.

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