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HeartFM to launch new bingo site
Gamesys has announced that a deal has been signed with the UK's biggest broadcaster, Global Radio, to launch a new bingo site under the HeartFM banner.
Gamesys Group owns Jackpotjoy.com and is the UK's leading bingo entertainment brand, with partnerships already in place with other market leaders such as News International (The Sun and News of the World) and Harrah's Interactive Entertainment, the casino hotel operator that has just launched CAESARSBingo.com to excellent reviews.
Heart is a network of local radio stations in central and southern England and north Wales and the introduction of an online bingo site may pave they way for Global to expand the Heart network northwards.
Gamesys chief operating officer Lee Fenton said: "This fits with Gamesys' strategy, which is to have a few, large partners rather than a rash of smaller ones."
WhichBingo UK will provide more details on the HeartFm Bingo site as they become available.
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