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It has recently been announced that Mecca Bingo owner Rank Group is to change the way it deals with its brands. Instead of being dealt with depending on whether they are digital or land based a whole brand will be dealt with by a single team, which should mean a more unified and balanced output.
The person hired by Mecca Bingo as the marketing supremo for that brand is James Condon, who was most recently marketing director at supermarket chain Morrisons, of the famous 'More reasons to shop at Morrisons' slogan - more memorable because it didn't actually scan!
All 97 Mecca Bingo clubs have now been brought under the same roof as the interactive team that looked after Mecca Bingo online and on mobile
A spokesman for Mecca explained: "Recent customer insights reveal that it doesn't matter whether our customers play online, in clubs, on their smartphone or iPad – as far as they are concerned, they are playing at Mecca.
"For that reason, we took the decision to move from a channel-based structure to a brand-based one, creating a single Mecca brand team so that we can collectively focus on delivering a fantastic experience for our customers, no matter how they choose to play."
That could mean more of a link between playing in club and at home, with a cross over of features, which could help each one increase its customer base thanks to this familiarity.
Bingo clubs are knows for discounting their ticket prices to attract people through the doors and now Mecca Bingo online are offering discounts on card prices every Tuesday and Thursday, with prices from just 15p. These will be available in the Club room from 7pm to 10pm each Tuesday and Thursday, matching the trend for discounts in clubs to be also offered midweek.
It may only be a matter of time until the land based clubs can run events such as the £200k Bonus Weekend that will be running at Mecca Bingo online from Friday, 27th To Sunday, 29th July. This will feature a £100,000 guaranteed giveaway on the Friday night and £50,000 each on Saturday and Sunday nights.
The big jackpot games will be in the 90 ball bingo networked rooms from 6pm to midnight Friday and from 5pm on Saturday and Sunday.
It will be interesting to see how expertise in marketing a supermarket brand translates to the online bingo world.
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