There is hope for bingo, says former Gala boss

Former Gala Bingo director Steve McKenna believes confidence is key to reviving the fortunes of the UK bingo industry.

In a comment piece for The Times, McKenna pointed to the growth of the online bingo market as both a positive and negative factor for bingo operators as the land-based industry faced tough times.

But he pointed to the bingo revival in the 1990s as a model for today's clubs to follow.

He said: "The sector must invest in growing the business, with an increase in admissions the key target. This will be about effective marketing plus improving the bingo product through innovation and increasing the value for the customer. The experience must match the expectations of the modern consumer.

"Arguably, the most important thing for the operators to get right is their mindset. After all that has happened to them, there has been an understandable loss of confidence in the product. The sector can take heart by looking back to its recovery from the impact of the launch of the National Lottery, when it lost significant business."

He added: "Led by management that believed in bingo and by focusing on the basics, it came back to achieve considerable success. I think that this is what will be required again if the industry is to avoid a slow and painful long-term decline."

Author: Steve

Article Copyright ©
22nd June, 2009 WhichBingo.co.uk

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