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Rank plots the way forward for Mecca

Date: May 12, 2008 | Category: UK Bingo News |

Mecca Bingo owner Rank Group has plotted its future strategy after a reported drop in revenue from its land-based bingo business.

Clarion Gaming reported a 16 per cent drop in Mecca’s land-based business revenue over the course of the last 12 months, with the smoking ban a major factor in the decline.

In response, Rank has proposed a programme of disposals and restructuring, vigorous action to combat external headwinds, aggressive cost-cutting actions, capital expenditure deferred and dividend cancelled.

The company intends to resurrect its fortunes through delivery of improved customer experience and value.

Meanwhile, the company’s online bingo operation continues to go from strength to strength as more players join Mecca Bingo online every day.

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