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Last week we reported on the fact the Jackpotjoy Bingo have been working continuously since its relaunch in March to re-introduce many of its most popular features, bingo related and otherwise, that were lost when it moved to a new online bingo platform.
Now that many of those features are in place and most of the extra tweaks have been made Jackpotjoy have decided that, after seven successful years without the benefit of any external advertising, the time is right to unleash the brand on a wider public. Outside of consumers that are already online bingo fans and are readers of specialist sites like WhichBingo, Jackpotjoy Bingo is a hidden gem just waiting to be discovered.
To increase its profile and achieve this wider recognition Jackpotjoy is to launch its first national TV advertising campaign in the autumn. Jackpotjoy are taking this foray into advertising very seriously and have prepared ten different TV adverts that will be broadcast on the main terrestrial channels of ITV, Channel 4 and Channel 5, as well as many of the core satellite channels.
The media coverage has been planned with the aim of ensuring that every adult that might even be eligible to play bingo online and associated games will be exposed to this advertising blitz at least 23 times during the campaign.
To complement the advertising campaign and to make the site even more attractive, Jackpotjoy are also launching a £5 free, no deposit bonus offer. This is the first time that Jackpotjoy Bingo have gone down this road, but should ensure that anyone attracted to the site by the adverts has no reason to walk away again without trying and, hopefully, buying into the fun that thousands already enjoy every day.
Don't forget to let us here at Which Bingo know what you think of this bingo site and its campaign at our Jackpotjoy Bingo reviews page.
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