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X Bingo overtakes Costa Bingo stablemate
It hardly seems possible, but XBingo has only been open for six months. This is one new bingo site that feels like it has been with us forever and that is backed up by the players that love what this site has to offer.
The popularity of X Bingo has been such that in a little over the six months that it has been around it has already outgrown its stablemate Costa Bingo in terms of active players.
Mandalay Gaming Holdings operates both these brands, together with Sing Bingo and City Bingo, but X Bingo was something of a risk as it opened using its own proprietory software, one that cannot be found at any other bingo site. All the other sites in the Mandalay stable stayed true to their Dragonfish origins.
The success of X Bingo is all the more significant given that Costa Bingo has been around for two years and has been quoted as having secured an 8% market share in recent reports.
The experience of the team behind Mandalay has paid dividends in the case of X Bingo as it is already way ahead of its planned objectives and that can only be a good thing for players - being with a site that is going from strength to strength. The well established operators will be looking over their shoulders to keep an eye on X Bingo over the next 12 months.
Mandalay co-founder Richard Skelhorn said: “Key to the speed of achievement of the X Bingo brand has been the integration of social media. We have always believed in the power of social media and have harnessed a total Facebook marketing strategy for recruitment and awareness, as well as an innovative beta test phase with players recruited via a highly targeted Facebook campaign".
He continued, “We set out with high ambitions for Xbingo.com. It is our first brand on our own software platform and we are confident we have a very strong product that will make an impact in new markets going forward. This UK milestone is a fantastic start on an exciting journey”.
X Bingo has grown remarkably quickly to be a match for Costa Bingo and by now attracting more active players it has the potential to offer unlimited international possibilities for the team at Mandalay. X Bingo has been a successful proving ground for the new bingo software and it is expected to be rolled out to more international markets over the next 12 months.
Click here to pay a visit and see what is in store today at X Bingo that contributes to its continued success and rapid growth.
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