888 has been around since 1997, specialising in all things online gaming. It is one of the most innovative operators around and still has bingo at its heart. One of its most popular and long standing brands is 888ladies Bingo, which has just undergone a major update to ensure it remains relevant and appealing to modern and younger players, not to mention more mobile friendly.
The site has a stylish new look, including a new logo and a new tagline that emphasises the fact that it puts players first – 'You make it great'. This is not just a simple whitewash job – the whole site has been given a brand new look, almost everything has changed, so it's well worth a look. 888ladies Bingo has even introduced some new games for players to enjoy.
The new site should be appealing to wide spectrum of players as 888 undertook a large survey before commencing the changes to ensure they knew just what players wanted. There is a brand new lobby, the welcome bonus has been increased to 250% and all new players can play free bingo with no deposit required with the chance to win up to £888 real cash. Look out for the TV ads featuring both these new benefits in the coming weeks and the new look site all over your local buses.
Among the new features that are proving popular with players are the £15k Giant Jackpot game that is open to all players, plus the £500 Free Daily Bingo rooms that are available to all depositors.
Other new features include:
BOGOF – buy one get one free
Loyalty rooms for long time players
Games tab with slots accessible directly from the website
Games tab in lobby
All items which were highlighted as important to players at the site.
Probably more importantly for the current market place is the fact that the new design and features have been optimised to work perfectly with mobile and tablet devices. This was something which featured very heavily on every players list of 'must haves'.
"The rebranding of 888ladies will improve the player experience and give them a voice, whilst retaining the essence of what keeps our players coming back" said an 888 spokesman. He went on, "It’s the community of players that make 888ladies such a great place to play bingo, and our new approach reinforces that message."