In a move that no-one saw coming, Gala Bingo has called upon the services of Knight Rider himself, David Hasselhoff, to be the face of some new games at the site.
The first is an exclusive Scratch Hoff Scratchcard and not only is David's picture all over Gala Bingo to launch this new and fun chance to win, Gala is taking The Hoff on the road to publicise the new game too. He will be at a special industry event in London on Friday and Gala Bingo players have also been invited to take part in games and events for the chance to meet the Baywatch hunk.
In addition to the new Hoff scratchcard, Gala Bingo is calling on the star to promote its new Facebook app. This is a unique development which will enable players to interact with stars that have been secured to give exclusive interviews at the site, during the broadcast. The first one takes place on Friday, 8th February.
Gala Interactive Marketing Director, Alex Czajkowski, commented: "This is a great example of the current 'perfect storm' trend where entertainment brands collide with social and mobile elements at the exact point of their intersection with gaming.”
Keep an eye on the Gala Bingo Facebook page to be sure to be part of this unique event.
Don't miss a minute of the action by taking advantage of the new Gala Bingo Mobile and Tablet App and take advantage of a great £2 free bonus offer.
Everyone that downloads and installs the new app will qualify for the free bingo bonus and it is available on iPhone, iPad, iPod Touch or Android smart phone. The free offer is available until Wednesday, 6th February.
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