We are proud to reveal the winners in the 2012 WhichBingo Site of the Year Awards. Once again we can reveal that the competition was intense and extremely close fought. 2012 was a year of consolidation in many cases. Retaining players and keeping them happy was as important as acquiring them in the first place.
During voting the positions changed on an almost daily basis, but ultimately it was the players of one of the longest established bingo brands that had the loudest voice and the winner of the WhichBingo Site of the Year Award 2012 is... Mecca Bingo.
Having been runner up in the Award twice in recent years - the big name and brand recognition have finally paid off and Mecca Bingo has scooped that coveted first place again.
Being a household name is not enough on its own to guarantee success and Mecca Bingo knows this. During 2012 the site pulled out all the stops to beat off the competition.
They gave away 10 brand new Mini cars in April and secured exclusive deals with Britain's Got Talent and The X Factor to provide players with unique bingo and slots games that they would not find anywhere else. The site raised its fundraising efforts to new levels with its continued support of Marie Curie Cancer Care and launched some of its best loved bingo and slots games on mobile apps.
Bingo Hollywood continues to grow its loyal player community and has secured 2nd place this year meaning it has secured a top 3 spot every year since its launch and winning New Site of the Year in 2010
3rd place has been secured by the Bingoheads that love bet365 Bingo. Its raised profile could be a result of its new sponsorship of top soap Emmerdale that commenced mid-way through 2012.
Jackpotjoy continues to entertain huge numbers of players old and new and Bingo Cams has capitalized on its 2011 New Site of the Year win with a very creditable top 5 placing.
The popular and hardworking CM team at Jackpotjoy have laughed and joked their way into players hearts and they have secured the title of CM Team of the Year 2012 at our sister site WhichCM.
Other sites that deserve a Highly Commended accolade due to the number of votes received are (in alphabetical order): BetFred Bingo; Foxy Bingo; Gala Bingo; Kitty Bingo; Paddy Power Bingo; Showreel Bingo; Sky Bingo; tombola; William Hill Bingo; Winner Bingo; WOW Bingo.
WhichBingo continues to be the number one site to visit for details of all the new bingo sites that open for business. Although 2012 saw the number of new bingo site openings fall for the first time in a number of years, the quality of those that did open was by and large excellent. The site that scooped the most votes to take the title of WhichBingo New Bingo Site of the Year 2012 is... Kitty Bingo.
Kitty Bingo only opened in September, but was never going to be a new bingo site that was going to be overlooked. Almost immediately the site was on our TV screens with a James Bond themed 'Evil Genius' TV ad that was very memorable. That is enough to pique viewers interest to visit, but the £10 no deposit bonus offer tempts people to play.
Once inside there is obviously enough enjoyment and pleasure to make players want to take the time to vote to show how much they love the site - visits alone do not create an award winning site! Kitty Bingo has also achieved Highly Commended status in the overall Site of the Year Award.
2nd place has been won by Winner Bingo, another site with a no deposit bonus offer, but one which offers a wide variety of other online gaming options in addition to its online bingo. 3rd place goes to a bingo site on new bingo platform, 15Network, that is starting to provide real competition to much more established platforms - Showreel Bingo.
If proof were needed of the power of this new network 4th place was taken by Zingo Bingo which is on the same platform. 5th Place has been won by Robin Hood Bingo.
Other new bingo sites that have proved popular with voters and come Highly Commended are: Bingo3X; Iceland Bingo; Lippy Bingo; m8ts Bingo; Smooch Bingo.
In 2011 we added two new categories to the WhichBingo annual awards - the search for the Best Bingo Promotion and Best Bingo TV Advert. Their popularity with readers ensured that both have now become a firm fixture on the voting form and the results are as eagerly anticipated as the best bingo sites.
Fun proved to be the winner with bingo players this year and Jackpotjoy has scooped the award for 2012 with its Just for the Jackpotjoy of it - Racing Scooters advert. Pensioners racing their invalidity scooters at Santa Pod certainly tickled player's funny bones.
2nd Robin Hood Bingo - panto style humour to announce the launch of this new site
3rd Foxy Bingo - The fox stripped off to announce a £300k free bingo giveaway
Highly Commended: Kitty Bingo and Mecca Bingo.
It is a difficult job to decide what will attract online bingo players to a site and to ensure they want to come back and that is where promotions come in.
Bingo Cams take 1st Place having capitalized on their Site of the Year 2011 title by coming up with a £10k Golden Ticket giveaway that went down a storm with players. Only Golden Ticket winners on the run up to the big game got to take part in the final, so the participants had a better chance of winning rather than the game being open to all.
It seems that everyone loves an ‘Everyone's a Winner’ offer and Mecca Bingo and Robin Hood Bingo have taken 2nd and 3rd places respectively with their own versions of these giveaways.
Highly Commended: Foxy Bingo £300k Free Bingo and Jackpotjoy 10th Birthday offers.
We took the opportunity to encourage readers to leave us reviews about their favourite bingo sites while they were here to vote and offered a £10 paysafecard each week voting was open for the best reviews. The winners of the vouchers will be revealed shortly.
Congratulations to all the WhichBingo Award winners and we can't wait to see what 2013 has in store.
Dragonfish software is so prolific within the online bingo industry that it is always worth highlighting a bingo site that does something a bit differently within the confines of that platform. Lippy Bingo definitely meets that criteria in many ways and so is an ideal candidate as Site of the Month.