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GambleAware Hires New CEO: Bingo News |

All Change for GambleAware in 2021

The gambling harm prevention charity, GambleAware, has recently been seeking a new CEO following its announcement back in August 2020 that the current postholder, Marc Etches will be stepping down from his duties by the end of March 2021.

It has now chosen to promote its current Communications and Engagement Director to the role after Zoe Osmond proved pivotal in the charity’s promotion of the treatment and behavioural complexities of gambling addiction to stakeholders, media, academics, and the UK government.

Osmond a good fit

GambleAware’s Chair, Kate Lampard, says that Osmond “fits the criteria we are looking for perfectly” having significant experience in transforming charities and a “wide range of subject matters” and is hopeful that she will prove “instrumental” to the ongoing development of GambleAware.

Zoe Osmond has been with the charity for two and a half years and was previously the CEO of NABS (the National Advertising Benevolent Society), as well as a Managing Partner at Oystercatchers Partnerships, and Festival Director at London Tech Week.  

As part of her new role as CEO of GambleAware, Osmond will be in charge of distributing the charity’s £40m fund to its partners who help to treat and prevent gambling harms.

GambleAware has also announced that the latest phase of its National Gambling Treatment Service awareness campaign will be running throughout January across digital platforms, radio, and regional press.

In her current role as Communications and Engagement Director, Osmond has been helping to shape the campaign and is keen to engage more high-risk gamblers during the COVID-19 pandemic, which she describes as an “extremely difficult time for people”.

The latest phase of the charity’s campaign, which uses the tagline “Start to regain control”, focuses on problem gamblers’ feelings of disconnection from loved ones and aims to prompt them to seek help from the National Gambling Treatment Service.

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