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Betfair Owner Secures 5-Year Extension to Playtech Deal

Betfair Owner Secures 5-Year Extension to Playtech Deal

The world-famous software and game developer Playtech has netted a five-year contract extension with the operator, Flutter.

The renewed iGaming supplier services agreement will now run until 2026, allowing Flutter’s best-known brands, Sky Casino, Betfair, and Paddy Power to continue using Playtech software. This ensures they can offer their customers a wide range of top-performing video slots, progressive jackpot slots, and live dealer games.

Flutter is currently looking to grow its three flagship brands across a range of popular European online gambling markets and having Playtech onboard will undoubtedly help it to raise its profile.

Playtech is responsible for hosting exclusive dedicated live casino studios at Sky Casino, Betfair, and Paddy Power, as well as Sky Vegas Live Casino.

It also works with other established brands, including The Sun Bingo, and is responsible for creating popular online bingo variants like Emmerdale Bingo and Coronation Street Bingo, hosted by Gala Bingo.

The company has also recently secured contract extensions with both Norsk Tipping (a Norwegian state-owned operator that makes online casino games) and Kindred Group (which was previously known as Unibet Group Plc).

Flutter’s Paddy Power and Betfair brands have performed particularly well over the past week thanks to the Cheltenham Festival. The Festival took place between Tuesday 16th and Friday 19th March 2021, and it was the first year that the event took place without any spectators due to the current COVID-19 restrictions.

Paddy Power’s online bingo site allows players to enjoy not only a host of great bingo games, but also access other Paddy Power portals including Fantasy, Poker, Live Casino, Vegas, Sports, Lotteries, and Virtuals.

Its bingo rooms range from Deal or No Deal 75, Cash Cubes, Sapphire and Rainbow Riches to Age of the Gods, Gold Room, Crystal, and Deal or No Deal 90, and many of the rooms offer progressive jackpot prizes. You can find out more about the brand in our Paddy Power Bingo review.

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