We may not want to think too much about the year that was 2020, but it really was a defining year for online gaming and the WhichBingo Report takes a close-up look at online bingo in particular.
The sixth annual WhichBingo Report has just been published and has contributions from some of the biggest names in the industry, including Claire McDaid, Vice President of Bingo at Pragmatic Play, Kevin McGinnigle, founder of Positively Distinctive Media Ltd and David Clifton of the Clifton Davies Consultancy Limited. Plus it also contains facts and figures from our latest survey that will overturn some traditional thinking about the online bingo game and who plays.
The Report provides an intriguing insight into the development and growth of the bingo product from Pragmatic Play and the development of what promises to be a whole new concept in online bingo and what we expect from it.
Biggest Ever Survey
The WhichBingo Survey 2021 has an analysis of the responses from over 800 online bingo players, making it one of the most revealing we have ever conducted.
What was very encouraging was the discovery that the age of participants enjoying online bingo is finally falling quite significantly and that young men are now discovering the joys of the game as well. More people are playing and that makes the prize pots bigger and well worth buying some tickets for alongside the normal spin of the slot games. Another reason for this sea change could be the adoption of bingo games by a large number of casino brands – bringing bingo to an ever-growing audience.
The survey also highlighted that even though people love online bingo, they are not deserting their local bingo hall either. They have been missed by many during the prolonged lockdowns enforced by the COVID-19 pandemic and should see a solid bounce back once they are allowed to re-open again.
What About Bingo in 2021?
The WhichBingo Report not only looks back at the achievements of 2020, it looks ahead to what we can expect in the year ahead. To make these predictions only seasoned industry professionals will do and we welcome contributions this year from Adam Scott from Sun Bingo, Harry Lang from Buzz Bingo, Anthony Conroy from Mecca Bingo, Kris Kukula from Jumpman Gaming and Valentin Micu from Entain. They highlight technological advances alongside enhancements in community and real-time events to compete with the pull of the high street bingo halls – which as we see from the survey are far from dead in the water as many believed they would be by now.
Or, if you just want the hand-picked highlights, get them here.