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Buzz Bingo gets personal after partnering with Future Anthem

Buzz Bingo gets personal after partnering with Future Anthem

Buzz Bingo is gearing up to deliver a truly personalised experience for its players after partnering with artificial intelligence experts Future Anthem.

Players at the hugely popular online bingo website can expect to benefit from Future Anthem’s machine learning models and sophisticated data engineering, which will allow Buzz Bingo to offer personalised game recommendations in the lobby.

Buzz Bingo’s pipeline of game releases will also get the Future Anthem treatment, ensuring players are ushered towards the bingo games, slots, and casino games that they will be most interested in.

The Benefits of the Partnership

The enhancements Future Anthem will bring to Buzz Bingo are expected to increase the site’s player retention rates, while improving commercial performance, alongside enhanced player enjoyment.

“Buzz Bingo strives to offer the best player experiences possible and we’re always looking for new, innovative ways to improve our gaming products,” said David Evans, Digital Operations Director at Buzz Bingo.

Working with Future Anthem to leverage their predictive models which create personalised recommendations takes our site personalisation to the next level – we’re impressed with the outputs and results at this early stage.

Future Anthem specialises in taking website data and turning it into powerful experiences for web users, using the gambling industry’s first game data science platform, Anthimetrics.

What is Future Anthem?

Future Anthem Review

Anthimetrics powers Future Anthem’s Amplifier AI product, which is an all-in-one product designed to improve player experiences through the combination of machine learning and intelligent data engineering.

Future Anthem created unique algorithms especially for the gambling industry in order to enable real-time personalisation, which is just one module of the Amplifier AI.

The company’s success in processing anonymised transactional data for more than 250 million player hours has established its reputation across the gambling industry, and founder Leigh Nissim is one of the judges in this year’s WhichBingo Awards.

Chris Conroy, Chief Data Officer at Future Anthem, said: Buzz Bingo integrating the personalisation module of Amplifier AI is another major endorsement of its capabilities.

“We’re excited to help them develop their offering, recommendations, and player interaction to underline Buzz Bingo as a stand-out online gaming brand.”

Buzz Bingo will be hoping to win big at this year’s WhichBingo Awards on July 7th, having enjoyed plenty of success in the past.

The site was the biggest winner at the 2020 WhichBingo Awards, winning three awards directly and a fourth via its relationship with Mutuel Play, which brought The Voice Bingo to Buzz Bingo’s lobby.

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