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Buzz Bingo Investigates Lockdown Loneliness

With Blue Monday just around the corner, Buzz Bingo has been asking the people of the UK how they’re faring during the current lockdown.

Blue Monday falls on Monday, 18th January 2021 and it’s the date which experts believe to be the most depressing day of the year.

Buzz Bingo’s new study has identified a “loneliness pandemic” and, somewhat surprisingly, it shows that Millennials claim to be feeling more alone than any other generation.

The survey was completed by 2,000 people over the age of 25, and almost 75% of respondents say that they’ve felt lonely in the past year. 

Will ‘Blue Monday’ make things worse?

As Blue Monday approaches, the online bingo operator says that many of us are bound to find the day “notoriously difficult”, particularly as most of the population is currently required by law to only leave home for essential reasons and not meet up with loved ones.

The three regions that the study indicates are suffering the most are London (with 71% of the respondents citing loneliness, which 48% of them blame on living alone), Scotland (67%), and the North East (61%).

At the other end of the spectrum, the survey suggests that the least lonely people live in the South West of England and, in particular, Plymouth where around 39% of people confess to feeling alone.

How people cope

However, it appears that lockdown has made us adapt in ways we might not have thought of, as well as feel more appreciative of the good things in our lives. For example, 58% of those surveyed say that technology has helped them stay connected with friends and family while 25% now recognise how important their community is to them.

In a bid to counteract lockdown blues, Buzz Bingo is continuing to run its Buzz Buddies scheme, which it originally started during the first national lockdown and involved some of its bingo hall general managers checking in with their most vulnerable customers.

As part of its recent survey, the company teamed up with Dr Rob Hicks who says that people’s mental health is suffering due to them not being able to see their loved ones. He is, therefore, encouraging everyone to keep an eye out for their friends, family, and neighbours, as well as considering getting in touch by phone or social media with people that haven’t had contact with for some time.

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