The popular online and bingo operator Entain has announced its plans to further improve player protection for its customers by working with partners in the US. The work will be carried out through the group’s Entain Foundation to do “everything we can” to help e-sports and video gaming players who are at potential risk of harm.
The operator behind some of Britain’s biggest gambling brands is once again raising the bar in a bid to protect players from gambling harms.
The ongoing partnerships will help to support and educate people across the US and Europe who enjoy “a wide range of interactive entertainment” including e-sports and video gaming.
According to Entain’s Director of Safer Gaming and Regulation, Grainne Hurst, the operator always aims to understand and meet the needs of all its customers and, therefore, it’s using the Foundation to ramp up its work to offer “the most entertaining experiences whilst doing everything we can to protect them”.
One of the first initiatives that Entain Foundation and its US partners will be working on is a social media campaign called “Mind Your Game”, which is being launched in collaboration with a gaming disorder support community called Game Quitters. There will be accompanying support videos that players can view on YouTube that cover a range of topics such as “E-Sports Betting”, “Seek Help” and “Spot the Problem”.
The Foundation will also be working with the Counter-Strike Professional Players Association and Epic Risk Management to provide better support and education for players at risk of gaming disorders and addiction.
Who is the Entain Foundation and what does it do?
The Entain Foundation was established by the operator Entain in 2019 as a not-for-profit organisation that is dedicated to responsible gambling.
Entain launched a Sustainability Charter in 2020 which lays out how it plans to invest in individuals and communities, as well as take the lead on championing responsible gaming and gambling. In addition, the operator pledged £100m of investment over the next 5 years to achieve the Foundation’s goals.