The company behind some of the UK’s biggest bingo brands has confirmed that it will be continuing to help sponsor some of Britain’s most talented young athletes. Not only is Entain currently helping some of this year’s entrants at the Paralympic Games in Tokyo, but it has also confirmed that it will be doubling its funding to SportsAid.
SportsAid aims to “enrich the lives” of young British athletes “by recognising and nurturing their abilities through and beyond sport”. While it hosts an annual SportsAid Week (this years will be held from 20th to 26th September) during which members of the public and companies can help to raise funds, it also needs long-term commitments from partners to achieve its goals.
The Entain Foundation is now one of the charity’s largest corporate partners following the news that Entain aims to double its existing financial commitment to approximately £500,000 by 2024.
How Entain helped athletes in this year’s Olympics
Entain sponsored two of Team GB’s star athletes at the Tokyo Olympics.
Hannah Williams, a 400m relay athlete and sister of Jodie Williams, came 5th in the final relay race while Beth Schriever took home the gold medal in the women’s BMX race.
SportsAid and its partners such as Entain have also helped 165 of the 227 members of Team GB’s Paralympics squad at some point in their careers.
What else does the Entain Foundation do?
As well as providing financial assistance to SportsAid, Entain also helps the sports charity with personal development opportunities and recognition. As part of its efforts, Entain helps to deliver workshops for athletes and their families to give them expert advice on important topics such as dealing with the media, mental wellbeing and nutrition.
The Foundation also supports treatment, education and research into the area of problem gambling. It helps several key initiatives including GamCare, YGAM (Young Gamers and Gamblers Education Trust), GambleAware, Leon House Residential Rehabilitation Clinic, Gamban, Gordon Moody Association, and the Division on Addiction at Cambridge Health Alliance (a Harvard Medical School teaching hospital).