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Foxy Bingo to Help Romance Blossom

While it’s unlikely that one of the next contestants to step through the hallowed doors of the First Dates restaurant in St Paul’s, London will be a Northern fox in a plush purple suit, Foxy Bingo is certain to be working very closely with the makers of the Channel 4 and E4 dating programme over the next year.

Foxy Bingo has just been appointed the official sponsor for First Dates through a year-long agreement which begins this month. It will see the popular bingo brand’s ads appear just before each show is aired as well as during the advertising breaks.

First Dates has 32 episodes lined up for 2021, some of which will be repeats while others include spin-off shows like First Dates Australia and First Dates Hotel.

Since the first episode was aired in 2013, the show has enjoyed worldwide success thanks to its often comical and quirky approach to the world of dating, and it is currently shown in 20 other languages around the globe.

The contestants are invited to join their blind date for a meal at the First Dates restaurant after the show’s team have painstakingly picked matches that they feel will be successful.

Thanks to the high numbers of viewers who tune in for each series, the producers have previously created several celebrity specials which have included stars ranging from I’m a Celeb’s Lady Colin Campbell and Made in Chelsea’s Jess Woodley, to TV presenter Anthea Turner and EastEnders’ Richard Blackwood.

Anna Venturas, who is the Brand Director at Foxy Bingo, says that they’re “delighted to be sponsoring First Dates” which she describes as the “perfect fit” for the brand. She also hopes that the new sponsorship deal will help Foxy Bingo expand its audience even further.

The popular British bingo brand has previously sponsored the hit US show, Friends.

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