While Safer Gambling Week is five months away, plans are already underway to ensure that this year’s campaign is an even greater success than 2021’s. Four industry bodies are currently in talks to agree on the most effective approach to Safer Gambling Week 2022.
Who is involved and what are they hoping to achieve?
At this stage, the four organisations that are collaborating for this year’s campaign are the Bingo Association, the Lotteries Council, Bacta, and the Betting and Gaming Council. We’ve added a brief explanation below of who each of these organisations is.
- The Bingo Association is the trade association for all licensed bingo operators (including land-based and online) in Great Britain.
- The Lotteries Council not only carries out fundraising duties but also offers legal and regulatory advice to its members who are all engaged in lottery activities.
- Bacta represents the UK’s gaming and amusement machine industry.
- The Betting and Gaming Council is a body that represents the UK betting and gaming industry, which includes more than 90% of bingo and casino operators, online betting and gaming operators, and retail betting shops.
The current plans include “a blitz of safer gambling messages” that will be promoted through both land-based and online brands including bingo sites, bingo clubs, casinos, and betting shops.
Online operators will also be encouraged to proactively contact their customers to inform them of Safer Gambling Week and reinforce the importance of gambling responsibly.
Michael Dugher, who is the chief executive of the Betting and Gaming Council, says that the industry must continue raising stands, despite the national problem gambling rate decreasing to just 0.2% and continuing to fall.
He adds that this year’s campaign will focus on preventing gambling harm and highlighting the importance of using licensed rather than illegal and unlicensed gambling operations. Punters will also be made aware of how they can seek help if they feel that they are at risk or are displaying signs of problem gambling.
2022 will mark the fifth Safer Gambling week, although the campaign was called Responsible Gambling Week up until 2020. This year’s campaign will run between 17th and 23rd October.