The annual campaigns centered around Safer Gambling Week aim to raise awareness of safer gambling, and both online and land-based gambling brands will be getting involved. The event runs during the first week of November and many well-known bingo operators will be helping to spread the word over the coming months.
The Betting and Gaming Council (a.k.a. BGC) has just published new details concerning Safer Gambling Week 2021.
Although the event isn’t due to take place until November, industry leaders and operators are already getting ready to prepare for the week-long campaign.
The three main associations that typically come together for Safer Gambling Week are the Bingo Association, the Betting and Gaming Council, and BACTA (which represents amusement machine businesses.
What’s Safer Gambling Week about?
Safer Gambling Week is a cross-industry initiative that helps to promote safer gambling in the UK and Ireland, and it’s been running since 2017. As the Betting and Gaming Council explains it, the campaign is designed to “spark a nationwide conversation on how to bet responsibly”.
Typically, the event involves adverts and prominent messages placed on betting shop windows and gambling websites that allow customers to find out more about how to gamble responsibly.
In the case of online brands, for example, players can find out more about responsible gambling tools such as deposit limits, session time reminders, time-outs and self-exclusion, as well as services such as GAMCARE and the National Gambling Helpline.
What will be different about this year’s event?
Problem gambling has been taken more seriously than ever since the outbreak of the COVID-19 pandemic saw millions of people confined to their homes back in March 2020. Plus, due to casinos, bingo halls and betting shops being forced to close, the organisers of Safer Gambling Week had to work harder to highlight the event.
Despite the challenges, the number of social media impressions increased by 19% on the previous year while the number of visitors to the Safer Gambling Week website rose 18%.
This year’s Safer Gambling Week is, therefore, likely to follow a similar pattern, although Michael Dugher (the BGC’s chief executive) hopes it “will be even better”.