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New Bingo App Aims to Raise £30m for Charity

It might not be bingo as we know it, but Match Bingo is an exciting new venture for Will Buckley from Norwich who is eager for his new mobile app to help raise £30m for good causes over the next five years.

Will is the founder of Match Bingo, and it’s taken him four years to bring his exciting and unique product to market. He’s already secured an impressive £1m+ backing from a venture capital investor, and if the game attracts enough players, charities such as the East Anglian Air Ambulance will benefit.

While creating the app, Will noticed that “charity lotteries needed a rethink”, particularly having struggled to raise sufficient donations throughout the COVID-19 pandemic. He also believes that “betting can be a really dark place” and, therefore, wants Match Bingo to help introduce football to more people, as well as existing fans of the sport through a fun new mobile game.

As players don’t get to choose their bingo cards and instead receive randomly generated ones, Match Bingo is purely based on luck rather than skill which he says avoids “the betting mentality that they could have chosen differently”.

Rather than featuring numbers as in traditional bingo, the tickets contain phrases or events that can occur during a real football game. When the match takes place, the game automatically daubs any matches in real-time, and winning tickets can receive between £10 to £3,500 in prizes.

To get their first set of cards, players must donate to the current charity of choice. However, a percentage of the donations will also go towards fulfilling prizes and running the app.

If the app takes off, Will hopes to create more bingo-based mobile applications such as ones that are themed around reality TV and talent shows like Love Island and Great British Bake Off, as well as other sports such as cricket and Formula One.

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