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New END 2 END Bingo Software Set for UK Release

It’s just been announced that the UK Gambling Commission has granted an operating licence to the bingo multi-player expert, END 2 END.

The decision could help give online bingo brands more choice over which platform they choose to use and in turn, give UK bingo players access to a more varied selection of bingo games.

The Miami and Buenos Aires-based technology company, END 2 END has secured a UK gambling licence that it hopes will enable it to bring its bingo product to a British audience.

Who is END 2 END?

END 2 END has been creating cutting-edge bingo software, platform and games for online casinos for the last 12 years. Although its bases are in the USA and Argentina, it has already established significant interest among UK operators through its reputation abroad as well as its exhibition at last year’s ICE convention in London.

Its software is currently used to power Latin American brands such as Bingolar, VeoWin, BetPlay and Play City, and in 2020, it was presented with the Best Online Bingo Provider award by SAGSE.

What does END 2 END’s bingo product entail?

END 2 END specialises in creating multiplayer bingo games in both 90-ball and 75-ball formats. All of its games are compatible with mobile devices thanks to the company’s use of HTML5 technology.

The platform can also be customised by bingo operators and used in both land-based bingo halls and online bingo sites. Other features include chat rooms where players can socialise with each other.

According to a recent press release, END 2 END’s bingo software also enables more than one operator to share the same bingo rooms, which leads us to believe that these have the potential to offer greater prizes (and even jackpots) than standalone solutions.

What are the company’s plans for the UK?

Although the company has already set its sights on expanding into the Latin American, Australian and North American markets, it has confirmed that it also wants to enter into the UK bingo market which its CEO and founder refers to as “one of the most reputable in the world”.

Hopefully, this means that it won’t be too long before we see new online bingo brands emerging on the END 2 END bingo platform. It will also be interesting to see whether any established brands choose to jump ship from their existing software solutions.

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