We’re all used to seeing celebrities and sports stars appearing in TV ads these days. For example, men’s razor blade ads have previously featured the likes of MMA fighter Alex Montagnani and Man City footballer Raheem Sterling. While the Advertising Standards Authority isn’t too concerned about mainstream endorsements, it plans to crack down on who and what appears in TV gambling ads from 1st October 2022.
In a bid to prevent gambling ads from appealing to minors, the ASA has introduced new rules that will prevent advertising from using reality TV stars, sports personalities, and references to video games that under-18s are familiar with. So, this could have a big impact on future marketing campaigns for popular bingo brands such as Jackpotjoy (which has used both Barbara Windsor and Paddy McGuinness), Foxy Bingo (which has worked with Heather Graham), and Heart Bingo (whose ambassador is Olly Murs). Maybe, other brands may choose to follow Tombola’s lead by featuring real-life players in their ads instead?