It’s hard to believe that Mecca Bingo is celebrating its 60th anniversary this year, and we’re sure that the site’s owner, The Rank Group, is breathing a sigh of relief that it may finally be able to reopen its bingo halls in England from 17th May!
In preparation for its big birthday, Mecca Bingo undertook a study of around 2,000 of its players last year to find out some of its members’ fondest memories of the brand, and the findings are expected to be published later this month.
We’ve also seen some recent activity on the brand’s social media pages and online bingo site that suggest its 60th birthday celebrations have already begun. For example, during March 2021, the site is hosting a promotion called Diamond Decades which includes trivia quizzes, special Record Breaker daily prize games, Winning Wheel games, and nightly £10k specials in the Main Event room.
While we’re waiting to see what the brand has in store for its players next, we thought we’d take the opportunity to look back on the milestones and highlights that Mecca Bingo has achieved over the past six decades.
1961 – The company was founded under the name Top Rank, and much of its early success is accredited to Eric Morley, a popular TV host (and the man who invented the Miss World beauty pageant) who also became a company director.
1990 – The Rank Group acquired Mecca Leisure Group for £512m.
1997 – Mecca hit the headlines when Muslim protestors who felt offended by the company’s use of the name of an important Islamic holy city vandalised its Luton bingo hall.
2003 – Mecca Bingo starts to offer customers online bingo games.
2007 – Mecca Bingo suffered significant financial losses following the introduction of the smoking ban across the UK.
2010 – Meccabingo.com received a major makeover to give it the look and feel of the brand’s bingo clubs, as well as deliver “a personalised experience for every customer”.
2011 – The first Mecca Bingo mobile app for iOS devices was launched.
2015 – The company launched its twerking cactus marketing campaign which led to an 18% rise in digital sales. (No, we can’t believe it either!).
2016 – Mecca Bingo won Bingo Operator of the Year at the 2016 International Gaming Awards.
2017 – WhichBingo names Mecca Bingo Most Socially Responsible Operator and Best Customer Services winner, and the company launches the National Bingo Game across its network of clubs.
2021 – The brand celebrates its 60th birthday.
Congratulations to Mecca Bingo and we can’t wait to join in with all the celebrations. No-one marks an event like Mecca!