Well-designed adverts have a habit of sticking in our heads, and many of us can immediately recall the PlayOJO jingle. As online bingo sites and casinos continue to compete for players, they are getting more and more creative with their ad campaigns, and the latest campaign from PlayOJO is one of the best that we’ve seen in recent years.
More about the new PlayOjO ad campaign
The new advertising campaign was created by a company called McCann Demand, which is a London-based ad agency that has worked on projects for JBL, Taco Bell, Hargreaves Lansdown, Mastercard, and Acer.
It features a “fabulous and larger than life character” called Madame OJO – a drag queen with a big sense of fun and a love of casino and bingo games.
The campaign also introduces a new slogan for PlayOJO – “Feel the Fun”.
We should start to see the brand’s new ads appearing on our TV and digital networks very soon, and the UK rollout will be followed by further rollouts across Europe. You can already see Madame OJO on the PlayOJO website, where she appears in the ad banners that run across the top of the homepage.
PlayOJO’s Head of Brand, Peter Bennett, says that the company’s new advertising campaign aims to make PlayOJO “famous for making the player experience as fun as possible, for doing more of the stuff we know players love”. He also says that by changing campaigns on a regular basis, the brand’s messaging will stay “fresh”.
More about PlayOJO
PlayOJO was established by Maple Marketing in 2017 with a vision of being a fun and fair online casino. It runs on Skill on Net casino software while its bingo games and powered by Pragmatic Play and include the PlayOJO-exclusive bingo game, Masked Singer UK Bingo.
Peter Bennett, the company’s Global Head of Brand, believes that PlayOJO owes its success to having “restriction-free winnings”, “giving money back on every bet”, “wagering free bonuses”, and offering “thousands of slots, live casino games, and bingo games”.
You can find out more about the perks of playing at the site in our PlayOJO review.