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Playtech and GVC’s new live casino

You might have been tempted to read about the joint venture between Playtech and GVC to develop a new live casino platform and stifle a yawn. Live casinos are still extremely popular but they’ve been around for a very long time now. How come two massive companies like Playtech and GVC have taken so long before deciding to enter a market already dominated by Evolution Gaming and NetEnt?

In short, it’s clear that this new live gaming platform – christened ‘Elevation’ – would have to contain something very exciting and innovative in order for anyone in the online casino realm to take any notice whatsoever.

For a start, Playtech already has its own live casino studio … or rather three. It announced the opening of a ‘state-of-the-art’ live casino in Riga, Latvia in February 2017. The company already had a live casino in Riga, and another in Manila in the Philippines. Playtech offers blackjack, roulette, baccarat, casino poker, hi-lo and sic bo, and has mainly teamed up with sport-betting brands such as PaddyPower, Ladbrokes Coral and bet365.

Indeed Playtech has christened itself ‘the largest live casino supplier in Europe and Asia’, although Evolution Gaming may have something to say about that.

GVC Holdings

So, what’s new about this joint venture between Playtech and GVC? The answer is … not a lot.

Indeed, all that’s happening is that GVC is taking over a section of the Playtech casino in Riga and using it to run their own games which are available to GVC brands only. In total, there will be five blackjack tables and a single roulette table to start with.

GVC Group’s COO Shay Segev said:

Significant investment has gone into delivering the first stage of the Elevation studio and we’re delighted with the results. Playtech’s track record and experience in delivering innovative live casino technology and content is unsurpassed. We’re looking forward to continuing our successful partnership and delivering a world-class player experience.

GVC’s brands include Bwin, Gala Bingo, Party Casino, Foxy Casino, Crystalbet and Casino Club. Many of these brands already have live casinos. Casino Club, for example, carries live dealer games from Playtech already, and Evolution Gaming. Whether it will now drop Evolution’s games remains to be seen.

Given the size of Playtech and GVC, this new joint venture does deserve to make headline news. When reading beyond the headline though, it’s hardly information that’s likely to get you to sit up and really notice.

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