Team GB has literally been going for gold in the Tokyo Olympics, and the operator behind brands like Foxy Bingo and Gala Bingo has been rooting for two of the team’s athletes. Entain’s partnership with SportsAid has allowed it to sponsor both Hannah Williams and Beth Schriever.
The Betting and Gaming Council recently invited one of its members to write a guest blog about the part that the gambling operator, Entain has helped to play in the 2020 Olympics.
Grainne Hurst, the Director of Corporate Affairs at Entain explains how Entain’s partnership with the charity SportsAid has helped to send both Hannah Williams and Beth Schriever to Tokyo this summer.
Both athletes were awarded sponsorship deals in 2019, allowing them to meet the ongoing costs of their chosen sports.
SportsAid estimates that a typical athlete and their family spends more than £7,000 per year, and with many of these athletes being teenagers, finding funding for training and competing can prove to be one of their greatest barriers to success.
Beth is one of Team GB’s biggest stars, and thanks to Entain and SportsAid, she’s taking home the gold medal after winning the women’s BMX race and Grainne Hurst says that Entain is “very proud to have supported her on her amazing journey”.
Hannah is a 23-year-old 400m relay athlete who is following in her sister Jodie’s footsteps by representing Great Britain at the Olympics. Hannah is competing in both the 400m and the 4x400m, and like many of us, Entain employees “will be shouting at the TV when she hits the track”.
More about Entain’s partnership with SportsAid
Entain has supported more than 100 athletes through its SportsAid partnership over the past three years, proving them with personal development opportunities, financial awards and motivation to help them fulfil their potential.
The operator also set up a Pitching In programme in 2020 to help The Trident Leagues recover from the financial impact of the COVID-19 pandemic.
According to Grainne Hurst, “investment in grassroots sport is vital” and Entain plans to continue sponsoring Britain’s young hopefuls “for many years to come”.