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The New Heart Bingo – Love It or Hate It?

It’s now been over a month since Heart Bingo relaunched under a new partnership. We were eager to find out what both new and existing members think of the new look and new offering, so we headed over to Facebook to see what feedback the brand has been getting.

Heart Bingo looks a million times different from what it did just a few months ago. This is not really surprising as Jackpotjoy owner, Gamesys, ended its partnership with Heart in mid-September and invited its players to move with it to a brand-new online bingo offering called Double Bubble Bingo. Existing Heart Bingo players were given the option to stick around and see how they found life at the site under its new operator, BetVictor.

What’s changed at Heart Bingo?

The site’s official owner is still Global Media & Entertainment – the name behind famous radio stations including Heart, Smooth, Radio X, Capital, Gold, Classic FM, and LBC. However, the operator is now BetVictor rather than Gamesys and hence it now runs on a completely different software platform that offers new games, promotions, and perks. It also boasts a  fresh, new brand ambassador in the form of singing sensation Olly Murs.

Thumbs-up or thumbs-down?

After seeing Gala Bingo experience a significant backlash after replacing its popular Virtue Fusion software with its in-house Entain solution without warning its players, we were keen to find out what the Heart Bingo community thinks about the new look and feel of the site.

Firstly, we have to applaud Heart Bingo for keeping its social media accounts up to date. The team is also highly responsive to queries, criticisms, and suggestions. Before taking over in late September 2021, the Facebook page hadn’t been updated for almost a year!

One issue that has been reported is that the mobile app automatically changed to Double Bubble Bingo on players’ devices, requiring those who wished to continue the journey with Heart to install the latest Heart Bingo app.

However, the social media team took a proactive approach by posting instructions on how to reach out to support and find the new bingo rooms, attracting plenty of ‘likes’ in the process.

One player posted that the site seems harder to navigate and is prone to freezing, but it appears that the issues may have been caused by the initial switchover when the changes were in the midst of being rolled out.

Several Facebook fans have taken umbrage with being asked for personal financial details and proof of ID, but as Heart has explained, these are down to legal requirements rather than down to the site’s owner.

Linda P., however, was full of praise for the new-look site, saying it has “a nice bunch of chat hosts”. Its competitions and live quizzes have also attracted plenty of participants. Plus, we noted several posts and messages from players who were under the impression that the site had closed for good and were pleased to see it return, albeit in a new format.

The verdict

So far, there seems to be a fairly mixed response to the brand’s relaunch. However, most of the criticisms seem to relate to glitches that occurred early on, as well as KYC (Know Your Customer) checks that the operator is legally obligated to comply with.

All we can say is that Heart is trying extremely hard to please people, and in our opinion, it’s doing a pretty good job!

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