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Virtual Sports Coming to Entain Brands

Although Entain-owned bingo, casino, and sports betting brands already offer players a wealth of choices, the company remains eager to further improve its customers’ playing experience by extending its range of available games.

This week, Entain signed an exciting new agreement with Inspired Gaming that will allow it to add a range of virtual sports products to its major brands such as Sportingbet, Ladbrokes, Coral, Foxy Bingo, Gala Bingo, Party Casino, Party Poker, Eurobet, Bwin, and BetMGM.

The two companies have been working together for the past ten years which has enabled Entain to showcase some of Inspired Gaming’s most popular slots, table games, and scratch cards on its UK and European-facing sites. Just a few of Inspired’s best-known titles are Neon Pyramid, Mighty Hot Wilds, Rainbow Cash Pots, Book of the Irish, 100/1 Roulette, and 1st Down.

Up until now, however, Entain has not had access to the software provider’s multi-award-winning virtual sports catalogue which has already enjoyed significant levels of success at more than 100 online casino and sports betting sites in 35 different countries.

Inspired Gaming’s V-Play titles allow players to choose from a wide range of sport theme including soccer, American football, horses, greyhounds, basketball, stock car racing, motor racing, speedway, tennis, and cricket.

There’s even a virtual Grand National game that condenses one of the world’s most iconic and exciting steeplechases into 3-and-a-half minutes of unmissable action. Events take place every 5 minutes using 40 runners and riders.

You may remember that the 2020 Grand National was cancelled due to the COVID-19 pandemic, so ITV hosted a Virtual Grand National instead which 4.8m people tuned in to watch. This same event was created by Inspired Gaming, which joined forces with UK bookmakers to donate around £2.6m profits to the National Health Service!

Entain’s COO says that the company is “excited that even more of our customers will be able to enjoy Inspired’s best-in-class content for the first time”.

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