Rob joined Better Change following five years at the charity Gordon Moody, where he played a key role in raising the organisation’s profile and expanding treatment capacity to meet growing demand. With over 11 years of industry experience — including recognition as a former winner of the Racing Post and SiS Betting Shop Manager of the Year award — Rob is a passionate advocate for the gambling sector. He brings a valuable perspective to the prevention and treatment of gambling-related harm. In his role at Better Change, Rob is focused on moving prevention efforts further upstream, promoting Positive Play as a means of reducing gambling harm before it occurs.