Victoria Reed

Victoria Reed

Founder at Better Change


The early part of my career was spent travelling between the UK, America, Australia and Argentina as I helped to future proof and differentiate various businesses from charities through to Silicon Valley technology companies. Nothing, however, was as exciting as joining the gaming industry in 2014!

Since then, bingo has been at the heart of my journey with involvement across product, M&A, marketing and now, safer gambling! I’ve been part of Gala Coral Interactive, Betfred and Genting but founded the award-winning Better Change in 2021 to support operators with their internal operations and general regulatory affairs.

I truly love this industry and am committed to seeing it thrive, despite the tortuous wait for the white paper!