Sports sponsorship in the UK is big business. In fact, the industry is estimated to be worth around £2 billion annually. For most teams and tournament organisers, the revenue generated from high-profile sponsorship deals is essential for survival. And for sponsors willing to splash the cash, the resulting exposure can prove highly lucrative. The latter point clearly hasn’t been lost on MrQ.com which has been rather active in its support...

The PDC World Darts Championship is a few weeks away and there’s been plenty of buzz about this year’s iteration. While there’s always loads of anticipation for such a prestigious event, the lead up to the 2023/24 tournament has been a little different. You see, the PDC (Professional Darts Corporation) has itself a new financial backer, Paddy Power. For a lot of sponsors, it’s usually enough if their brand name...