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About Us

Founded in 2000 by Phil Fraser, WhichBingo is the UK’s most awarded online bingo reviews website.

WhichBingo is well known for being the first for new online bingo sites and for being the only site that reviews every single brand in the UK. We also pride ourselves in publishing thousands of real player reviews – both positive and negative, alongside our own opinions.

We have won numerous industry awards over the years:

  • EGR ‘Best Bingo Affiliate’ – 2015, 2016 & 2017
  • iGB ‘Best Bingo Website’ – 2016, 2017 & 2018
  • EGR ‘Best Gaming Community’ – 2012
  • iGB ‘Best Bingo Affiliate’ – 2012
  • EGR ‘Best Gaming Review Site’ – 2011
  • Online Bingo Summit ‘Best Bingo Portal’ – 2008 & 2009

WhichBingo Awards

In addition to the awards won ourselves, we are proud hosts of the annual WhichBingo Awards – widely recognised as the most prestigious player voted awards in the online bingo industry.

Each year the awards brings together all the big players in the online bingo industry for an evening of celebration, with awards handed out voted by players and expert judges alike.


WhichBingo Report

We also publish the annual WhichBingo Report, which is a unique collection of independent research covering all aspects of the UK bingo market. Our annual player’s survey forms a key part of our research, alongside other areas of interest such as TV advertising spend, SEO analysis & industry predictions.

As Seen On TV

In 2014 we launched our first TV advertising campaign. This co-incided with the biggest redesign in the site’s history, ensuring all content was fully optimised for mobile and tablet visitors. The TV campaign was aired again in 2016.


Recent Developments

Although still primarily a bingo website, WhichBingo has naturally grown to include more and more online slots and casino content. In 2018 this will be reflected in a new main navigation which splits the site into distinct sections: Bingo, Slots, Casino & More.

In 2017 WhichBingo introduced a new tool for operators called Operator Accounts. This system allows site owners to subscribe to alerts when players leave comments and reviews on WhichBingo about their brands. The site owners can then login and respond to players via a central dashboard, with players also being alerted that sites have replied to them.

Another addition in 2017 has been the introduction of WhichBingo Answers – a Q&A style forum for players to ask and answer any questions they have about the bingo, slots or online casino industry.

In response to UK regulatatory changes in September 2017, WhichBingo were the first reviews site to issue their own Compliance Statement. This purpose of this statement was to remind and reassure all visitors and operators that we take compliance with ASA and UK Gambling Commission regulations very seriously.