About Us
Founded in 2000 by Phil Fraser, WhichBingo is one the UK’s most popular online bingo reviews websites.
Our Evolution and Mission
Since our inception, WhichBingo has set the standard for online bingo reviews, distinguishing itself as the first to review new online bingo sites and as the only site that covers every online bingo brand in the UK. We pride ourselves on publishing thousands of authentic player reviews—both positive and negative—alongside our expert opinions.
In 2018, WhichBingo was sold for the first time and became part of a stable of leading affiliate sites. In 2024, the brand was acquired by Gambling.com Group Ltd, a major player in the online gambling industry. Despite becoming part of a larger company, WhichBingo remains dedicated to providing personal service and maintaining high standards. Our acquisition has allowed us to leverage additional resources while continuing to be managed by a dedicated team passionate about online bingo.
The WhichBingo Team
Our team is supported by a talented group of developers, designers, SEO experts, and managers who ensure WhichBingo remains at the forefront of the industry. Learn more about our writers and their expertise on our Author pages.
WhichBingo Awards
We are proud hosts of the annual WhichBingo Awards – widely recognised as the most prestigious player-voted awards in the online bingo industry. These awards celebrate excellence in the online bingo world, bringing together top industry names for a night of recognition and celebration. Recent winners include Gala Bingo, Buzz Bingo, Heart Bingo, Mecca Bingo and bet365 Bingo.
WhichBingo Report and Survey
We also publish the annual WhichBingo Report, which is a unique collection of independent research covering all aspects of the UK bingo market. Our annual player’s survey forms a key part of our research and provides invaluable information to the industry, alongside other areas of interest such as TV advertising spend, SEO analysis & industry predictions.
#WhichBingoWednesdays
We are always trying new things and this idea was born in 2021 when we wanted to bring some excitement to the most hated day of the week – and who doesn’t love a hashtag – so #WhichBingoWednesdays were introduced. Our readers deserve more than just lists of offers to entice them to play bingo or slots, so each month we put together a package of prizes and extra events in partnership with actual bingo sites. Some supply us with goodie bags to give away on social media, with some we arrange to enhance their free bingo prizes in special games, with others you will enjoy a dedicated WhichBingo room to play in.
Whatever the prize or event, Wednesdays for bingo players will never be the same again.
As Seen On TV
Our media presence includes TV campaigns launched in 2014 and 2016, coinciding with major site redesigns to enhance mobile and tablet optimization. These campaigns bolstered our visibility and solidified our reputation as a leading bingo review site.
Expanding horizons
While our core focus remains bingo, WhichBingo has expanded to include online slots and casino content. Our site now features distinct sections for Bingo Sites, Slots, Casino, and more, alongside our News section where you can find industry news, features, and you might also enjoy our popular bingo series, Dabbing Out, hosted by Charlie Shakespeare, which now has two seasons wrapped.
The ‘More’ section gives access to lots of extra information and Guides, sharing all we know about important gambling related topics, industry happenings and events.
We look to highlight the best of the online bingo world and while Dabbing Out focussed on the high street bingo phenomenon, our Inside Buzz Bingo series took an in-depth behind the scenes look over three episodes at what makes relative newcomer Buzz Bingo tick.
Join the WhichBingo community by following us now on Facebook, X (Twitter) and Instagram
Dabbing Out Series:
At WhichBingo we premiered our first internet series, Dabbing Out in 2023. The series followed our very own Charlie Shakespeare as he explored the UK’s ever-evolving party bingo scene.
Inside Buzz Bingo:
Our three-episode documentary series, Inside Bizz Bingo went behind-the-scenes of one of the nation’s top bingo brands, Buzz Bingo. Watch this space for future series about your favourite brands.
Annual & Recurring Campaigns:
Over on social media, we’re proud to support fun annual events. From the yearly WhichBingo Awards, to Safer Gambling Week, we have everything you need to know over on Facebook, X (Twitter) and Instagram.
Regular Engagement:
You’re always likely to see a famous face crop up on our social media channels. Big Brother and I’m A Celebrity’s Kim Woodburn appeared in Dabbing Out and continues to show up at WhichBingo. Keep your eyes peeled for other recognisable TV personalities.
Commitment to Responsible Gambling
WhichBingo is deeply committed to promoting responsible gambling. Our updated Responsible Gambling section offers resources for safe play, including:
- Self-Assessment Tools: Evaluate your gambling habits.
- Setting Limits: Guidance on deposit, loss, and session limits.
- Self-Exclusion: Instructions for excluding yourself from bingo sites.
- Support Resources: Contacts for BeGambleAware, GamCare, and other support organizations.
We have partnered with safer gambling organisation Better Change, which aims to protect those who enjoy gambling without having to stop taking part by promoting ‘Positive Play’. Together, we aim to make gambling safe and enjoyable. If you or someone you know needs assistance, please use these resources.
In response to UK regulatory changes in September 2017, WhichBingo was the first reviews site to issue their own Compliance Statement. This purpose of this statement was to remind and reassure all visitors and operators that we take compliance with ASA and UK Gambling Commission regulations very seriously.
Award Winning excellence
WhichBingo’s consistent quality and reliability have been recognized with numerous industry awards over the years:
- EGR ‘Best Bingo Affiliate’ – 2015, 2016, 2017 & 2019
- iGB ‘Best Bingo Website’ – 2016, 2017 & 2018
- EGR ‘Best Gaming Community’ – 2012
- iGB ‘Best Bingo Affiliate’ – 2012
- EGR ‘Best Gaming Review Site’ – 2011
- Online Bingo Summit ‘Best Bingo Portal’ – 2008 & 2009
Our accolades highlight the trustworthiness and excellence of WhichBingo, ensuring that we remain a trusted name in the industry.
