Founded in 2000 by Phil Fraser, WhichBingo is the longest running and most respected independent online bingo reviews website.
The original WhichBingo.com website was aimed at the US audience, but in 2003 the focus shifted to the growing UK market with the launch of WhichBingo.co.uk.
Since then the site has gone from strength to strength, winning numerous industry awards over the years, including ‘Best Online Bingo Portal’ in 2008 & 2009, ‘Best Gaming Community’ in 2012 and ‘Best Bingo Affiliate’ in 2015 & 2016.
In addition to the awards won ourselves, we are proud hosts of the annual WhichBingo Awards - widely recognised as the most prestigious player voted awards in the online bingo industry. We also publish the annual WhichBingo Report, which is a unique collection of independent research covering all aspects of the UK bingo market.
WhichBingo.co.uk is well known for being the first for new online bingo sites and for being the only site that reviews every single brand in the UK (over 450 of them!). We also pride ourselves in publishing thousands of real player reviews - both positive and negative, alongside our own reviews.
As seen on TV
In 2014 WhichBingo launched their first TV advertising campaign. This co-incided with the biggest redesign in the site’s history, ensuring all content was fully optimised for mobile and tablet visitors. The TV campaign was aired again in 2016.
WhichBingo is the most awarded online bingo portal, having won seven awards since 2008. The site has won the following awards;
- 2008 - Online Bingo Summit 'Best Bingo Portal'
- 2009 - Online Bingo Summit 'Best Bingo Portal'
- 2011 - EGR 'Best Gaming Review Site
- 2012 - IGB 'Best Bingo Affiliate'
- 2012 - EGR 'Best Gaming Community'
- 2015 - EGR 'Best Bingo Affiliate'
- 2016 - IGB 'Best Bingo Affiliate'
Online Bingo Industry Awards
In 2003 WhichBingo established an annual ‘Site of the Year’ poll on its website. In 2014 this poll was re-launched as the WhichBingo Awards, with the aim of creating a bigger and better awards event for an evolving industry. The new WhichBingo Awards expanded what was a simple poll into a fully fledged awards event, with multiple award categories, nominations round and an industry event hosted at the annual Online Bingo Summit.
The awards themselves have quickly become the must-attend event of the year for online bingo professionals, with over 200 in attendance at our recent 2016 Awards held at Madame Tussauds in London.
As the UK's leading online bingo portal, WhichBingo regularly commission player surveys and other independent research to gain a greater understanding of the online bingo market. In February 2017 WhichBingo published the second issue of the 'Online Bingo Annual Report' covering a wide range of topics, statistics and trends from 2016 across the whole industry.
Click the link above to download your copy of our latest report.