Advertiser Disclosure
Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
MrQ.com Continues its Brand-Awareness Push Using Sport Events

MrQ.com Continues its Brand-Awareness Push Using Sport Events

Sports sponsorship in the UK is big business. In fact, the industry is estimated to be worth around £2 billion annually.

For most teams and tournament organisers, the revenue generated from high-profile sponsorship deals is essential for survival. And for sponsors willing to splash the cash, the resulting exposure can prove highly lucrative.

The latter point clearly hasn’t been lost on MrQ.com which has been rather active in its support of major UK sporting events of late.

MrQ.com is Taking Aim

In February 2023, the online bingo and slot sites operator was announced by the PDC as an associate sponsor of the UK Darts Open – a major ranking tournament on the arrow-throwing circuit that’s considered to be the ‘FA Cup of Darts’. A month later and Mr Q extended its sponsorship agreement for the coveted Players Championship 2023.

The St Albans’ based operator was also the main financial backer of the recently-held UK Snooker Championship and is the official shirt sponsor of Watford FC.

Paddy Power’s PDC Partnership

This push for publicity through sport is now widespread among major gambling operators, with darts increasingly being targeted. The forthcoming PDC World Darts Championship is to be sponsored by Paddy Power which is replacing Cazoo after three years.

This particular deal is a major coup for the Irish bookmaker, especially considering the kind of viewing figures that the tournament pulls in. The 2022 final alone drew more than 2 million viewers.

Beyond the Oche

Gambling companies are highly visible when it comes to top-flight football as well. Of the twenty Premier League teams, eight have shirt sponsorship deals with sportsbook and iGaming sites, among them, Aston Villa (BK8), Bournemouth (Dafabet), Everton (Stake.com) and West Ham (Betway). These deals are estimated to have an annual value of more than £60 million.

In Spain, no less than 17 La Liga clubs have secured commercial partnerships with gambling brands, most notably Real Madrid with Bwin and Sevilla with Marathon bet.

Front of shirt sponsorship deals are set to be banned in the 2026/27 season. However, there should still be plenty of opportunities for gambling brands to promote their wares – take for example Stoke City’s home ground, which was renamed Bet 365 Stadium in 2016.

Although the government is apparently planning a crackdown, the visibility of sportsbook and casino advertising in sports, looks set to become far more prevalent in the short to medium term.

Latest Casino and Bingo offers

Buzz Bingo

Kitty Bingo

Neptune Play Casino

Mega Riches Casino

BetMGM Casino UK

Other Latest Industry News

by Esther Rubin, October 10th, 2024
PlayOJO Launches New ‘Sounds Like OJO Time’ Ad Campaign
After the success of its previous campaigns such as the ‘It’s Alive!’ Halloween campaign in 2023, and the ‘Street Casino’ campaign in 2024, high-profile online gaming brand PlayOJO is back with a fresh (and funny) new marketing effort. The multi-platform campaign, titled ‘Sounds Like OJO Time’ aims to entertain and connect with audiences across various channels. Let’s read all about it. Transforming Everyday Moments into Fun The ‘Sounds Like OJO…
Read More >
by Jennifer McFadyen, October 10th, 2024
Gamesys Launch ‘Big Nights In’ Promo Across Network
Read More >
by Esther Rubin, October 9th, 2024
Buzz Bingo’s Brand New ‘Big Money Live’ – A Game-Changer in the Bingo World
Read More >
by Esther Rubin, August 29th, 2024
Gala Bingo X Moonpig Collab of Bingo-Inspired Greeting Cards
Read More >
Spinner

Reader comments