Managing Editor
Professional Background
During my 14 year career I have seen the inner workings of the gambling industry, spun thousands of slot reels, and worked on games played by thousands of people.
I understand the gambling industry thanks to six years of hands-on experience at one of the world’s largest betting companies, Betway.
During my time there I spun slots, tested new bingo games, and wrote hundreds of casino and table game pieces, including leaderboards, cashback, and prize draw promotions played by thousands of people in more than 50 countries across the globe.
So, when I talk about gambling, it’s based on real practical experience of how casinos and gambling companies truly operate.
I’ve seen all sides of the industry, working with Compliance and Responsible Gambling teams to ensure both player safety and regulatory compliance, as well as working closely with Customer Experience teams to survey players and understand the features that matter the most.
Coming from a strong background in news journalism, I have been extremely privileged to have interviewed people from all walks of life and shared their inspiring stories.
I have interviewed Prime Ministers and MPs and held them to account, and I have interviewed and championed the vulnerable.
Integrity is paramount to me and with all that considered, at WhichBingo I aim to advocate for unbiased slots, casino, and bingo reviews – reviews that highlight the features that are relevant to you and provide you with the best possible information.
Leading WhichBingo
I’m excited to be following in the footsteps of the incredible Bingo Queen Anita Heffernan and build upon the award-winning legacy she has left.
Anita left some big shoes to fill, and I’m excited to ensure that WhichBingo remains a trusted resource, committed to being honest and transparent in all its endeavours.
A key focus will be making the brand and game reviews – as well as our curated lists – easy to understand, whether you’re a veteran player or just starting out.
I want to ensure that when you come to WhichBingo you have the best options to choose from.
I love a good deal, don’t you?
I believe in getting the best value for your money – that doesn’t mean being cheap, that means being smart.
That’s why I love WhichBingo – because this site gives you the power to make an informed decision, to see where to best spend your time and money, and to reward you with exclusive offers.
What I Cover on WhichBingo
I’m an all-rounder (a cricket term, for any fellow lovers of the sport), so I’ll be doing a bit of everything, from slots to bingo, and everything in between.
Plus, I’m responsible for ensuring WhichBingo has high standards, so I’ll be reviewing content across the site and creating some of my own, including:
- Bingo and Casino Site Reviews –– Covering UX, mobile experience, payout speed, and bonus transparency.
- Bingo and Casino Strategies – Ensuring you have an edge with tips & tricks.
- Bingo Promotions & Rewards – Looking out for new offers, promotions, and jackpots.
- Slot Reviews – Explaining slot features, RTP, volatility, bonus mechanics, and overall gameplay, helping you understand the difference between Megaways and Link&Win.
Why I Love Bingo
I’ve done a bit of dabbing in my time. I love that bingo is about having a good time and enjoying the sense of community with your fellow players.
I made a very memorable visit to Bongo’s Bingo, and I highly recommend trying a live bingo event, to add to your online bingo experience.
As a born and bred New Zealander, I will need to try Bogan Bingo next, to get a little reminder of Oceania.
If you want to get a taste of the bingo hall experience, then check out the WhichBingo series Dabbing Out with Charlie Shakespeare.
When it comes to the casino, I go for the table games; I enjoy the thrill and strategy of blackjack, and the excitement of the roulette wheel where anything can happen.
Responsible Gambling
Player safety is paramount to me. At WhichBingo, that means ensuring that we provide fair and honest reviews.
You deserve to make informed decisions about where you play.
I am extremely proud of having led several major overhauls of safer gambling initiatives at Betway, that made betting safer for millions of people.
So, I mean it when I say that Responsible Gambling matters to me, and that I am committed to it prevailing at WhichBingo.
Education
My completed courses and degrees:
- Behavioural Finance – Duke University
- Business Strategy – Darden Business School
- Introduction to Psychology – Yale University
- Behavioural Economics – Institute of Data and Marketing
- Journalism – Massey University
- Bachelor of Arts – Victoria University
Interests
Whether it’s at work or outside of it, I love challenges and problem solving.
I love hitting the gym and tackling crosswords, and can lose hours playing strategy games like Catan and Civilisation VI.
My Articles on WhichBingo:
21bets Casino
Nic McBride
3min 
Justin Casino
Nic McBride 3min 
Are These The Best Slot Games of 2026?
Nic McBride 6min 
Friday the 13th, Bingo Habits, and a £250,000 Jackpot
Nic McBride 4min 
