Shaun Frackleton joined the WhichBingo team in 2025, bringing a decade of experience working across the gambling industry for leading brands including Sky Sports Racing, Light & Wonder and iGP.
Having spent years crafting campaigns and communications directly targeted at bingo and casino players, Shaun has developed an instinctive understanding of what this audience wants, what excites them, what they trust, and what keeps them coming back. That player-first perspective shapes everything he writes
A trained journalist with a proven track record of interviewing high-profile personalities across sports and entertainment, Shaun knows how to get beneath the surface of a story. His exclusive access to names including Love Island’s Mitch Taylor and The Traitors’ Paul Gorton is a direct result of the media relationships he has built throughout his career, relationships that keep WhichBingo’s entertainment coverage ahead of the competition
At WhichBingo, that interviewing expertise and deep knowledge of the bingo and casino space combine to deliver entertainment content that goes further than a press release rewrite. Shaun gets the access, asks the right questions, and delivers the insight that WhichBingo’s audience can’t get anywhere else.






