Esther Rubin

Content Editor

103 Articles

16 Years in the Gambling Industry

6 Years as a Marketer

Writer and Editor

Certifications from: Nottingham Trent University

Areas of Expertise: Content Editing, Player Engagement, Online Bingo Reviews, Slots Games & Features, Responsible Gambling & Player Support

Professional Background

I’ve been part of the iGaming industry for over 16 years, with experience spanning chat hosting, VIP management, promotions strategy, and network management. These roles gave me an insider’s understanding of industry trends, what makes games great, and how online bingo and casino platforms operate behind the scenes.

As a content editor at WhichBingo I ensure our reviews, guides, and news articles are accurate and useful. My goal is to help you navigate the world of online bingo, slots, and casino sites, making sure your play is both enjoyable and most importantly – safe.

Fun fact, bingo is in my blood. I’m a third-generation bingo fan! My grandfather was a bingo caller back in the 1950s – so I bring both professional expertise and a personal passion to the game.

What I Cover On WhichBingo

The iGaming industry never stands still, and I’m here to keep you up to date. I specialise in:

New bingo brand reviews and detailed comparisons
Casino site launches and what makes brands stand out
Slots game releases and gameplay overviews
Bonuses and promotions — including the fine print

I work closely with our expert writing team to turn research into content that helps players make confident choices.

My Top Tips for Smarter Play

Make the Most of Bonuses – Don’t be skeptical about bingo bonuses, they’re a great tool! Before you make a deposit, always check for a match bonus or other offers to get the most out of your play.

Read the T&Cs – They may seem dull, but they’re your best protection. They outline important details like wagering requirements, deposit minimums, and payment method restrictions.

Check Before You Write That Cheque – Always double-check for offers before you deposit so you don’t miss out. The best deals often arrive by email, SMS, or social media, so opt in where you can.

And Finally – Try Something New – Even if you love bingo or slots, you might discover a new favourite in live dealer games, casino games, or other variants – try a new game!

My Commitment to Responsible Gambling

I believe that fun and safety must work together. The Government, industry leaders, and brands have a huge responsibility to protect players, starting with promoting institutions like GamStop and GamCare (our safer gambling partner is Better Change). At WhichBingo we encourage access to and the use of safer gambling initiatives including deposit limits, time-out periods, self-exclusion, and others.

In my years as a chat host and VIP manager, I was tasked with spotting behavioural changes in players who might be showing signs of problem gambling, like increased session length or chasing losses. Now, at WhichBingo, I bring that same commitment to our editorial content, from highlighting important T&Cs to making sure players know which safer gambling tools are available to them.

My Favourite Games

For bingo, I think Speed Bingo (30-ball) suits my temperament. In the slots world, I have a soft spot for Fluffy Favourites. Since its release in 2006 there have been a few sequels, including Fluffy Too, Fluffy Favourites Megaways, and Slingo Fluffy Favourites. There’s something about the simplicity of its gameplay and familiar feel of its five reels and 25 paylines.

Personal Anecdote

“One of my most memorable moments in this industry was when a player told me that playing bingo gave her a sense of community during a really difficult time in her life. It was a reminder of how much our work, and the environment we create, can positively impact people. It’s moments like these that drive my dedication to ensuring our community is both safe and welcoming.”

Esther believes in creating positive gaming environments and ensuring that bingo remains an inclusive, fun, and community-driven experience.

Reviews and Articles by Esther

22. Oct 2025 15:26

“It’s a game! I don’t feel guilty,” Ex-Traitor Paul Gorton tells all

When it comes to big Traitor energy, there’s only one man that comes to mind… former turret-dweller Traitor pro, Paul Gorton. Podcast host, Rolling Stone correspondent… and Joe Wilkinson pal…

Esther Rubin

4min

22. Oct 2025 12:59

New Bingo Site ‘Zebra Bingo’ Launches – Exclusive on WhichBingo

A new bingo brand has arrived, and this one’s got stripes! Introducing Zebra Bingo: We always get excited when there is a new bingo site,…

Esther Rubin

4min

17. Oct 2025 11:09

The Celebrity Traitors 2025 Update: Murdering A BFF, Predictions, & More Watchalong Games

Well, well, well. We’re now four episodes into Celebrity Traitors UK 2025, and the castle chaos is chaos’ing, as expected. The Celebrity Traitors cast have finally settled into…

Esther Rubin

9min