Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe) returning as the face of BetMGM.
This latest ad is aimed at drawing in new betting audiences here at home. Let’s break it down and take a closer look at how BetMGM plans to take the UK by storm.
Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
New customers only. Opt-in required. Deposit £10 or more & wager 30x on casino games (contributions may vary) for 100% deposit match up to £200 extra & 100 Free Spins. Free spins on Big Bass Splash worth 10p each valid for 3 days. 7 days to deposit, wager, claim. One offer per player. 18+. T&Cs apply.
Chris Rockin’ the Locker Room
The 30-second spot was led by creative agency Recipe who partnered with BetMGM, despite a brief breakup earlier in the year, to continue the brand’s campaign.
And who better than Chris Rock to get the message across that BetMGM is a top platform, offering a huge range of features like bet builders, price boosts, and live play features! In full tuxedo and amidst the gold and glamour of Vegas, Rock commands a locker room of athletes to “get out there and entertain us!” From footballers to darts players and horse racers, the men and women athletes are hyped to bring their best game. We especially like the cheeky nod to the quintessentially British sport cricket, when Rock jokes to a fully clad, bat-holding player, “I don’t know what you do, but y’all get out there and entertain us!”
Dan Jacobs, creative founder of Recipe, summed up the campaign’s energy perfectly, mimicking some of Rock’s lines:
“Yo UK, listen up! Damn, it’s good to be back. This time it’s bigger, bolder, and way more Chris Rock. BetMGM are taking the UK market by storm, and this next iteration supports that, and then some”.
Meanwhile, LeoVegas Group’s Director of Brand, Dan Towse, added: “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this, and everyone from the internal teams to the support of Recipe and the production house has delivered an outstanding creative platform.”
Covering Every Sports Audience Across Every Platform
With media planning and buying handled by OMD and Omnicom Media Group, BetMGM’s ad is set to sweep across all the audiences. And with the Premier League in full swing, the timing couldn’t be better. BetMGM is aiming to capture the attention of football fans with exclusive promotions, welcome offers, and the promise of massive jackpots.
Betting Big on Chris Rock and Vegas Glamour
This ad shows that the brand is here to make some serious waves in the ultra-competitive UK sports betting market. By blending Chris Rock’s electric energy with Las Vegas, the home of betting, BetMGM is positioning itself as a top choice for British betters.
One thing’s for sure: with Chris Rock in the mix, BetMGM promises that: “It’s all action, all the time, baby!”
Other Latest Industry News
18. Jul 202509:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
3min
15. Jul 202508:43
Bingo's Youth Revolution: Millennials Reshape the Game in the UK
A seismic shift is underway in the world of UK bingo, latest data from the 2025 WhichBingo Bingo Players Survey has uncovered. Millennials are now the dominant force in bingo, breathing vibrant life into this beloved British pastime. For years, bingo has been synonymous with an older demographic. However, our comprehensive survey, polling 1,200 UK players, shows that the 29-44 age bracket – the millennials – are now leading the…
by
Nic McBride
3min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
20. Sep 202410:48
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
18. Jul 202509:48
Is this the UK’s Funniest Bingo Caller?
‘Mirror, mirror on the wall, who is the funniest of them all?’ Well, you don’t need ask anymore, because Dabbers Bingo has answered the question. And the winner is… *drumroll* Ali Brice and his alter ego, Eric Meat! Dabbers Bingo put out the call for the UK’s funniest in their Bingo Comedy Caller Contest 2025 and it was answered in style this week in a Grand Final to remember. Ali…
by
Charles Shakespeare
3min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
20. Jun 202509:43
Anna Vakili on Love Island Drama, Dating Show Rumours and Life After the Villa
Fresh from a whirlwind few months, Anna Vakili sat down with WhichBingo to talk all things Love Island from the fiery new season and dating show rumours to life post-villa and her rollercoaster love life. The reality star opened up about future TV ambitions, fertility struggles, and what’s next for Sisters in the City, her hugely popular podcast with sister Mandi. Speaking to WhichBingo, the home of the best bingo…
by
Killian Morris
8min
6. Jun 202513:45
Love Island Through the Ages
What the Cast Would’ve Looked Like in the 60s, 70s, 80s, 90’s and predictions for 2050 With Love Island returning to our screens next week, it’s time to pop on the lip gloss, top up the fake tan, and get ready for another summer of slow-burn romance, bombshell drama, and recoupling chaos. But what if the villa had opened its doors in another decade? What if the Islanders strutted their…
by
Killian Morris
4min
Updated March 10, 2025
Esther Rubin
iGaming Writer
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
3min 
Reader comments