Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe) returning as the face of BetMGM.
This latest ad is aimed at drawing in new betting audiences here at home. Let’s break it down and take a closer look at how BetMGM plans to take the UK by storm.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
New customers only. Opt-in required. Deposit £10 or more & wager 30x on casino games (contributions may vary) for 100% deposit match up to £200 extra & 100 Free Spins. Free spins on Big Bass Splash worth 10p each valid for 3 days. 7 days to deposit, wager, claim. One offer per player. 18+. T&Cs apply. Please gamble responsibly. GambleAware.org #AD
Chris Rockin’ the Locker Room
The 30-second spot was led by creative agency Recipe who partnered with BetMGM, despite a brief breakup earlier in the year, to continue the brand’s campaign.
And who better than Chris Rock to get the message across that BetMGM is a top platform, offering a huge range of features like bet builders, price boosts, and live play features! In full tuxedo and amidst the gold and glamour of Vegas, Rock commands a locker room of athletes to “get out there and entertain us!” From footballers to darts players and horse racers, the men and women athletes are hyped to bring their best game. We especially like the cheeky nod to the quintessentially British sport cricket, when Rock jokes to a fully clad, bat-holding player, “I don’t know what you do, but y’all get out there and entertain us!”
Dan Jacobs, creative founder of Recipe, summed up the campaign’s energy perfectly, mimicking some of Rock’s lines:
“Yo UK, listen up! Damn, it’s good to be back. This time it’s bigger, bolder, and way more Chris Rock. BetMGM are taking the UK market by storm, and this next iteration supports that, and then some”.
Meanwhile, LeoVegas Group’s Director of Brand, Dan Towse, added: “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this, and everyone from the internal teams to the support of Recipe and the production house has delivered an outstanding creative platform.”
Covering Every Sports Audience Across Every Platform
With media planning and buying handled by OMD and Omnicom Media Group, BetMGM’s ad is set to sweep across all the audiences. And with the Premier League in full swing, the timing couldn’t be better. BetMGM is aiming to capture the attention of football fans with exclusive promotions, welcome offers, and the promise of massive jackpots.
Betting Big on Chris Rock and Vegas Glamour
This ad shows that the brand is here to make some serious waves in the ultra-competitive UK sports betting market. By blending Chris Rock’s electric energy with Las Vegas, the home of betting, BetMGM is positioning itself as a top choice for British betters.
One thing’s for sure: with Chris Rock in the mix, BetMGM promises that: “It’s all action, all the time, baby!”
Other Latest Industry News
12. Sep 202511:33
Nicola McLean on Big Brother, the Jungle, and 21 Quickfire Questions
Reality TV favourite Nicola McLean shares her love of bingo with her nan, debating on panel shows, and the one thing people will be surprised to learn about her. WhichBingo hosted our first-ever Celebrity Party at Dabbers Bingo this summer, where we caught up with Nicola who brought honesty, humour, and a dose of nostalgia to the night. Big Brother vS The Jungle As a veteran of both Celebrity Big…
by
Killian Morris
4min
5. Sep 202512:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
28. Aug 202516:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride
2min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
12. Sep 202511:33
Nicola McLean on Big Brother, the Jungle, and 21 Quickfire Questions
Reality TV favourite Nicola McLean shares her love of bingo with her nan, debating on panel shows, and the one thing people will be surprised to learn about her. WhichBingo hosted our first-ever Celebrity Party at Dabbers Bingo this summer, where we caught up with Nicola who brought honesty, humour, and a dose of nostalgia to the night. Big Brother vS The Jungle As a veteran of both Celebrity Big…
by
Killian Morris
4min
5. Sep 202512:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
Updated March 10, 2025
Esther Rubin
iGaming Writer
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
4min 
Reader comments