Some collaborations are a perfect match. That’s why BetMGM, owned by LeoVegas, has teamed up once again with legendary comedian Chris Rock to bring the thrill of Las Vegas to the UK’s betting scene. The second instalment of the ‘It’s Showtime!’ campaign, this time titled “Chris Rockin’ Locker Room Speech”, hit screens on the 17th October across TV, digital, radio, and social platforms, with Rock (and his trademark high-energy vibe) returning as the face of BetMGM.
This latest ad is aimed at drawing in new betting audiences here at home. Let’s break it down and take a closer look at how BetMGM plans to take the UK by storm.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
New customers only. Opt-in required. Deposit £10 or more & wager 30x on casino games (contributions may vary) for 100% deposit match up to £200 extra & 100 Free Spins. Free spins on Big Bass Splash worth 10p each valid for 3 days. 7 days to deposit, wager, claim. One offer per player. 18+. T&Cs apply. Please gamble responsibly. GambleAware.org #AD
Chris Rockin’ the Locker Room
The 30-second spot was led by creative agency Recipe who partnered with BetMGM, despite a brief breakup earlier in the year, to continue the brand’s campaign.
And who better than Chris Rock to get the message across that BetMGM is a top platform, offering a huge range of features like bet builders, price boosts, and live play features! In full tuxedo and amidst the gold and glamour of Vegas, Rock commands a locker room of athletes to “get out there and entertain us!” From footballers to darts players and horse racers, the men and women athletes are hyped to bring their best game. We especially like the cheeky nod to the quintessentially British sport cricket, when Rock jokes to a fully clad, bat-holding player, “I don’t know what you do, but y’all get out there and entertain us!”
Dan Jacobs, creative founder of Recipe, summed up the campaign’s energy perfectly, mimicking some of Rock’s lines:
“Yo UK, listen up! Damn, it’s good to be back. This time it’s bigger, bolder, and way more Chris Rock. BetMGM are taking the UK market by storm, and this next iteration supports that, and then some”.
Meanwhile, LeoVegas Group’s Director of Brand, Dan Towse, added: “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this, and everyone from the internal teams to the support of Recipe and the production house has delivered an outstanding creative platform.”
Covering Every Sports Audience Across Every Platform
With media planning and buying handled by OMD and Omnicom Media Group, BetMGM’s ad is set to sweep across all the audiences. And with the Premier League in full swing, the timing couldn’t be better. BetMGM is aiming to capture the attention of football fans with exclusive promotions, welcome offers, and the promise of massive jackpots.
Betting Big on Chris Rock and Vegas Glamour
This ad shows that the brand is here to make some serious waves in the ultra-competitive UK sports betting market. By blending Chris Rock’s electric energy with Las Vegas, the home of betting, BetMGM is positioning itself as a top choice for British betters.
One thing’s for sure: with Chris Rock in the mix, BetMGM promises that: “It’s all action, all the time, baby!”
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
“You always feel welcome here.” Can you guess which top UK bingo hall got this rave review from our bingo expert Marc Almond (aka TikTok star CookingWithTubz)? Here’s a hint, this bingo hall gives you a free roast lunch, and have prize draws to win a PlayStation 5. We sent Marc to investigate and here’s how he rated his top 5 best bingo halls in the UK – do you…
“Where to start, really?” Jonny Unknown, founder of Dabbers Social Bingo, reflects on 7 years of live bingo events as he prepares to host the club’s birthday celebrations. “It’s certainly been a wild ride! So many highs, twists and turns – from navigating a pandemic to weathering the cost-of-living crisis – but we’re still here.” We’ve ranked the top 42 Bingo Offers offers in the UK. Check out our full…
A new bingo brand has arrived, and this one’s got stripes! Introducing Zebra Bingo: We always get excited when there is a new bingo site, so we wanted to give you all the details. What Is Zebra Bingo? Zebra Bingo is the latest bingo site to join the lovely bingo community. It offers slots, live casino, table games, Slingo, jackpot games, and more. And it’s an exclusive launch only on…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
If like us you’re joyful at just the mere sound of the famous intro, you’ll be pleased to know that Big Brother is back. Bigger, bolder, and better (the jury’s still out on that one) than ever. The iconic reality TV format has returned to our ITV2 screens, and once again, it has the nation talking. This time, there’s a new partnership that caught our eye. Joining the likes of…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
Aviator, the popular ‘crash-style’ game has been unavailable to UK players for two weeks after its supplier, Spribe, had its operating licence suspended. With an estimated 42 million players per month worldwide and up to 350,000 bets placed every minute, the Aviator game is one of the most popular slot site games in the world. The incident, though frustrating, illustrates the role of regulations, to ensure – among other things…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
Gamblers are set for a major win as a new law will soon cap bonus wagering requirements. The changes, which will come into force on 19 January 2026, will cap casino bonus wagering requirements at a maximum of 10x times the bonus amount, a significant drop compared to the wagering requirements some sites have of 65x and higher. Big Win For Players: From £650 to £100 So, how will these…
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
Big Brother House – it’s finale week – you are live on ITV2 – please do not swear. Congratulations to the finalists, and to everyone who has survived the “Woooooah Mr Vegas” guy featured in every ad break. I don’t mind him, but the internet says otherwise. We’re here to talk finalists, the probabilities of each to see who really has the edge going into the final, and revealing our winner prediction. Big Brother…
Ten years after her unforgettable stint in the I’m A Celebrity jungle, Helen says she’s channelling that same resilience into a new chapter filled with honesty, humour, and self-belief. “I’m 35 now, and I feel like I’m just doing things my own way,” Helen says. “I’ve had my kids, and now I’m really enjoying focusing on my work and myself.” Helen Flanagan chats exclusively with WhichBingo about motherhood, co-parenting, and…
Alan, Alan, Alan – what will get you in the end? Your lack of giggle control or your inability to tell the group with a straight face that you’re a Faithful? As we head towards the end of Celebrity Traitors 2025 (BBC1, 9pm, Thursday 6th November) we thought we’d take stock of our final five. Folks here at WBHQ aren’t convinced Alan will be able to wiggle his way out…
High Scores and Higher IQs: Who’s Really Winning the Console Brain Game? Updated 2025 results Playing video games does have its benefits, as recent studies have shown that enjoying some online action can improve your brain and cognitive function, but you may have reservations, particularly if you’ve ever tried multiplayer games. To find out which video game player bases are the smartest, WhichBingo surveyed 1,010 gamers (aged 18+) and partnered up with a…
by
Shaun Frackleton
3min
Updated March 10, 2025
Esther Rubin
Content Editor
Esther Rubin is a bingo and slots specialist with years of hands-on experience in the online gaming industry. Having worked as a bingo chat host, VIP manager, and promotions strategist, she has a deep understanding of online bingo platforms, community engagement, and player rewards. At WhichBingo, Esther reviews bingo sites, game variations, and promotions, helping players find the best platforms for a fun and fair gaming experience. She also analyzes slot games, offering insights tailored for bingo players exploring slots. With a player-first approach, Esther’s reviews break down bonuses, jackpots, and game mechanics in a way that’s clear, engaging, and community-focused.
5min 
Reader comments