We Are WhichBingo – The UK’s Most Trusted Bingo and Casino Comparison Site
Since 2000, WhichBingo has set the standard for online bingo reviews.
We’ve been deep in the bingo scene, testing sites, trying out games, and bringing players the latest on where to play. With more than two decades of expertise, we’re here to help you find top bingo rooms, exciting slot games, and trusted casino sites, without the guesswork.
We pride ourselves on publishing thousands of authentic player reviews, both positive and negative, alongside our expert opinions.
Award Winning excellence
WhichBingo’s consistent quality and reliability have been recognised with numerous industry awards over the years:
- iGB ‘Best Bingo Affiliate’ – 2012, 2025
- EGR ‘Best Bingo Affiliate’ – 2015, 2016, 2017 & 2019
- iGB ‘Best Bingo Website’ – 2016, 2017 & 2018
- EGR ‘Best Gaming Community’ – 2012
- EGR ‘Best Gaming Review Site’ – 2011
- Online Bingo Summit ‘Best Bingo Portal’ – 2008 & 2009
Our accolades highlight the trustworthiness and excellence of WhichBingo, ensuring that we remain a trusted name in the industry.
The WhichBingo Team
Our team is supported by a talented group of developers, designers, SEO experts, and managers who ensure WhichBingo remains at the forefront of the industry. Learn more about our writers and their expertise on our Author pages.
Our Evolution and Mission
Founded in 2000, WhichBingo is the UK’s most popular online bingo review website. We have built this reputation through years of hard work reviewing the UK’s new online bingo sites and we are the only site that covers every online bingo brand in the UK.
WhichBingo is now home to 30,000 player reviews – in addition to our 600+ expert reviews.
In 2018, WhichBingo was sold for the first time and became part of a stable of leading affiliate sites. In 2024, WhichBingo was acquired by Gambling.com Group Ltd, a major player in the online gambling industry.
Despite becoming part of a larger company, WhichBingo remains dedicated to providing personal service and maintaining high standards. Our acquisition has allowed us to leverage additional resources while continuing to be managed by a dedicated team passionate about online bingo.
25+ Years of Bingo, Slots, and Casino Fun, The WhichBingo Way!
The WhichBingo Awards in 2025 saw a record-breaking 265,000 real player votes cast, highlighting the passion of the online gaming community for Bingo, Casino and Slots. At the ceremony, the annual event brought together celebrity guests and leading brands, with recognition and awards for those committing to excellence within the industry.
WhichBingo Awards – The True Mark of Trust
The WhichBingo Awards are the only player-voted awards in the online bingo industry.
The awards have been running annually since 2014, prior to which they were called the Site of the Year, dating back to 2003.
With hundreds of thousands of votes cast each year, these awards are a genuine reflection of what real players value most.
Each year players vote to crown the Best Bingo Site, Best Casino Site, Best Slots Site, and more. Plus, the awards feature five categories judged by industry experts covering Responsible Gambling, Customer Service, and more.
A WhichBingo Award is the true mark of trust; chosen by players and recognised by the industry.
WhichBingo Awards 2025
The results are in! See which bingo and casino sites were voted the best for 2025.
A record-breaking 265,000 votes were cast by real players for their favourite brands across nine categories.
The WhichBingo Awards 2025 were held at the Sunborn Yacht Hotel in Gibraltar, bringing together the biggest names in the industry.
And with celebrity appearances, high-energy bingo games, the night was a celebration of the best in bingo and casino.
We’re already looking forward to next year!
The WhichBingo Report and Survey
We publish the annual WhichBingo Report; a unique collection of independent research covering all aspects of the UK bingo market. Our annual player’s survey forms a key part of our research and provides invaluable information to the industry, alongside other areas of interest such as TV advertising spend, SEO analysis & industry predictions.
Expanding horizons
While our core focus remains bingo, WhichBingo has expanded to include online slots and casino content. Our site now features distinct sections for Bingo Sites, Slots, Casino, and more.
With our Guides, we share all we know about important gambling related topics, industry happenings and events.
Our knowledge extends beyond the online bingo scene, with a hub for Live Bingo Events, and Bingo Halls.
Industry Exclusive News
WhichBingo is one of the leading voices not only in bingo and casino news, but in entertainment news; featuring exclusive interviews with celebrities like Nicola McLean, David Potts, and Helen Flanagan, alongside original viral news articles like Which Gamers Are The Smartest, and our Seagull Survey.
An Engaged Community of 10,700+ Bingo Fans –growing every day
With millions of views, WhichBingo provides original, insightful, and funny content on TikTok, Instagram, X (Twitter), and Facebook.
We also produce high quality behind-the-scenes episodes about the exciting world of live bingo:
Our Commitment to Responsible Gambling
WhichBingo is deeply committed to promoting responsible gambling. Every site we review is assessed for its Responsible Gambling tools and its customer service, so you can make informed decisions.
Our updated Responsible Gambling section offers resources for safe play, including:
- Self-Assessment Tools: Evaluate your gambling habits.
- Setting Limits: Guidance on deposit, loss, and session limits.
- Self-Exclusion: Instructions for excluding yourself from bingo sites.
- Support Resources: Contacts for BeGambleAware, GamCare, and other support organizations.
We have partnered with safer gambling organisation Better Change, which aims to protect those who enjoy gambling without having to stop taking part by promoting ‘Positive Play’. Together, we aim to make gambling safe and enjoyable. If you or someone you know needs assistance, please use these resources.
Industry Leaders
In response to UK regulatory changes in September 2017, WhichBingo was the first review site to issue their own Compliance Statement. This purpose of this statement was to remind and reassure all visitors and operators that we take compliance with ASA and UK Gambling Commission regulations very seriously.
On UK TV Screens Since 2014
Here’s a throwback from 2014; WhichBingo’s first ever TV campaign launched in 2014 coinciding with major site redesigns to enhance mobile and tablet optimisation. Another campaign ran in 2016 and together these campaigns bolstered our visibility and solidified our reputation as the leading bingo review site.
We publish guidance for AI systems on how to access and cite our content. See our AI Use Policy
