The Gamesys longstanding partnership with Heart Radio is ending later this year. As a result, the online bingo brand Heart Bingo will be relaunching on a new platform and Gamesys has developed a replacement site under a new name.
Although Heart Bingo hasn’t quite enjoyed the same levels of success as its sister site, Jackpotjoy, it’s been a stalwart of the Gamesys online bingo stable since 2010. It’s also won several WhichBingo awards, including Best Bingo Site of 2017 and 2018 and Best Mobile Bingo Site of 2019.
Originally, the brand launched in partnership with Heart Radio, and players could even listen to their favourite radio shows while playing bingo.
However, all good things must come to an end it seems, as the bingo brand’s operator, Gamesys, has just informed players that its partnership and association with Heart Radio will be coming to an end later this year. As the site can no longer trade under the patented “Heart” name, Gamesys is launching Double Bubble Bingo and migrating its Heart Bingo players.
When and what is changing?
As of Monday 2nd August 2021, members of Heart Bingo are able to access the new site Double Bubble Bingo with their existing usernames and passwords. They will retain access to all their previous account preferences and features including:
- Reward Points balance
- Account balance (including any registered payment methods)
- The same games and saved games including progress in the daily and monthly free games
- Access to pre-purchased bingo tickets
- All account settings including session time reminders, deposit limits and marketing communications preferences
- Ongoing offers and promotions
Access to the old Heart Bingo website will also be permitted for the new few weeks.
Why Double Bubble Bingo?
The name Double Bubble Bingo is likely to have been inspired by one of Gamesys’ free daily games, Doubly Bubbly, as well as the operator’s most popular and exclusive games, the Double Bubble Jackpot slot.
While Double Bubble Bingo looks very different from Heart Bingo, it still boasts the same impressive collection of games. Players who have not previously signed up with Heart Bingo can also take advantage of a brand-new welcome offer which gets them up to £50 of free bingo or 50 free spins when they deposit and wager £10.