It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling.
A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits.
And there is proven evidence that changes like this will help.
- What Is Changing?
- The Psychology of Budgeting: Why Limits Work
- Looking Ahead: More Changes To Come
- Why the Change? Consistency and Clarity
The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting now.
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What Is Changing?
The new rules, announced by the Gambling Commission, will affect deposit limits:
- Prompt Before the First Deposit: You must now be prompted to set a financial limit before you can make your very first deposit. This makes budgeting a required early step, not an afterthought.
- Always Easy to Review and Alter: Operators are required to make it simple and straightforward for you to review and change your financial limit at any time.
- Accessible from Key Pages: Look for the financial limit setting facilities via a clearly visible and accessible link on the homepage and deposit pages. The process to reach these tools must be streamlined, with the number of clicks needed now minimalised.
- Set Meaningful Limits: Businesses must now offer financial limits using a free text option at the account level. This allows you to set limits that are more personal and precise than pre-set options.
- Immediate Decreases: If you decide you need to reduce your financial limit, your request must be actioned immediately
- Six-Month Review Reminders: Operators must now remind you every six months to review your account and transaction information. This regular nudge is designed to help you maintain control of your gambling spend over time.
The Psychology of Budgeting: Why Limits Work
Self-monitoring, or consistently tracking data like gambling deposits or expenditures, is a proven psychological tool for behaviour change. This technique works by boosting self-awareness.
When you log spending, you replace a vague idea of your habits with objective reality. This forces you to confront the discrepancy between your current action and your financial goal, creating a “psychological tax” that makes impulsive choices harder. By creating this moment of caution and reflection, tracking deposits or setting limits can significantly curb risky behaviour and promote controlled spending.
Looking Ahead: More Changes To Come
More changes are planned to address confusion around how “deposit limits” are defined – which may sound boring but is actually very important.
From June 30, 2026, operators must provide customers with the ability to set a limit based solely on the amount of money they pay into their account.
Currently, some companies have a “Net Deposit Limit” which factors in withdrawals.
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So if you make a £10 withdrawal the operator will increase your deposit limit by £10, so you can deposit more.
To fix this, the Gambling Commission are adding rules that a ‘deposit limit’ will only refer to deposits and won’t factor in withdrawals.
Why the Change? Consistency and Clarity
The Gambling Commission is amending the existing rules to provide further consistency and clarity for customers when setting financial limits.
As Helen Rhodes, Commission Director of Major Policy Projects, stated: “Our work will help empower consumers to have greater awareness and control over their gambling. These further changes will also bring consistency and clarity for those consumers choosing to set deposit limits.”
While the immediate focus is on accessibility and active prompting, these changes pave the way for a future phase on June 30, 2026.
At that point, a ‘deposit limit’ will be strictly defined as a limit based only on the amount a customer pays into their account, eliminating confusion between various forms of limits (such as loss limits or limits that account for withdrawals).
For players, the tools to control your budget are now front-and-centre, highly accessible, and designed to be simple to use from the moment you start playing.
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