bet365 has been forced to pay out over half a million pounds to 23 Danish athletes. This compensation is due after the company used the names and photographs of the athletes on its social media accounts without their consent.
The Bet365 Court Case
The court case was ruled on at the maritime and commercial court in Denmark. bet365 argued that the names and photographs were simply editorial content. Under Danish law, this type of editorial content is not subject to payment.
However, the court ruled against this argument. They found that the images were used for marketing and so this needed the consent of the athletes involved.
Who Will Receive Compensation?
The court ordered bet365 to pay out DKK 4.7m which is around £550,000 in total. The athlete who will receive the largest sum of money is Christian Eriksen, the 31-year-old midfielder for Manchester United. He will be awarded around DKK 1.45m which is around £169,600.
The athletes that compensation will be paid to are very diverse. Other athletes that will benefit include the former goalkeeper at Manchester City, Leeds United and Leicester City, Kasper Schmeichel. The centre-back footballer for AC Milan, Simon Kjaer and the Olympic badminton champion, Victor Axelsen, are also set to receive a pay-out.
Other Pay-outs By Bet355
This is not the first time bet365 has found itself in trouble in the Scandinavian countries. The company was found to have violated Dutch laws around advertising in March and it was fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA).
In April 2023, the firm was also fined by the Swedish Gambling Regulator for social responsibility failures. It stated that the company had not taken enough action to protect vulnerable players from online gambling on its platform. This included failing to help gamblers set loss limits and a lack of putting limits on customer accounts.
They were issued two fines for these practices. This included a fine of SEK 14 million, around €1,233,437, to Hillside Gaming and SEK 65 million, around €5,726,671, to Hillside Sports. Hillside is the Malta-based operating company of bet365.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
Registration Required. bet365 Bingo – Bingo Scratch 2 Win – Grab a free daily scratchcard and win up to 50 Free Tickets. New and eligible customers only. Max prize. 50 Free Tickets. Prize not guaranteed. Max. prize, time limits and T&Cs apply.18+. Please gamble responsibly. Gambleaware.org #AD
The time has arrived. The WhichBingo Awards 2026 voting is now open! It’s now over to you. Celebrate the very best in bingo, slots, and casino. The sites, the games, the teams, the food, the personalities… every vote makes the difference. If you missed what’s new this year, including the brand-new Pre-Show Awards, you can catch up in our What’s New for 2026 piece. For now though, the important bit…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Our social star Charlie Shakespeare has been out on the road filming a brand-new, three-part documentary series, Inside Real Fun Group, taking us behind the scenes at three very unique bingo clubs. Different club names. Different looks. Same great game of bingo. The trailer for episode one goes live this Thursday at 5pm. Read on for the inside scoop. Who Is the Real Fun Group? As one of the UK’s largest independent bingo club…
Welcome to The Re-View, where we look back at the trends, the triumphs, and the top-tier sites that defined the year for UK bingo and casino. We took 100% real player data to answer the questions like: What is the most popular day of the year for bingo? Which bingo site was everyone talking about? Editor’s Note: Play Smart, Play Safe We love the thrill of the “Full House” and…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Every December, game studios unwrap their festive releases. Cue games with Santa and jingling soundtracks. We’ve tested the newest and most popular Christmas slot games, checked the small print, and brought together the ones that genuinely stand out. In true WhichBingo style, here’s your honest guide to the best Christmas slot games 2025. What they do well, who they suit, and where to play them safely. The 6 Best Christmas Slot…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
The time has arrived. The WhichBingo Awards 2026 voting is now open! It’s now over to you. Celebrate the very best in bingo, slots, and casino. The sites, the games, the teams, the food, the personalities… every vote makes the difference. If you missed what’s new this year, including the brand-new Pre-Show Awards, you can catch up in our What’s New for 2026 piece. For now though, the important bit…
Love Island All Stars has delivered plenty of drama. We’re talking tears in almost every episode. Plus fiery confrontations and intense online backlash playing out alongside the action in the villa. And according to former Islander Mitch Taylor, this series feels very different from anything that’s come before. Watching closely from the outside, Mitch has been sharing his unfiltered reactions as the series unfolds. From questioning who’s genuinely there to…
celebrate the final week of the hit reality show The Traitors If you’re a Traitors fan you’re in for a treat, because our friends at Mecca Bingo prepare to host a series of special Traitors Bingo events to celebrate the dramatic final week of the hit BBC reality show. With the fourth series drawing to a close this Friday, excitement is palpable (or maybe that’s just here at WBHQ?) The…
It’s time to face facts. There are only two, yes two, episodes remaining and The Traitors is entering its most dangerous phase yet. The prize pot towards that £120,000, alliances are still forming and tightening, and the margin for error inside the castle has never been smaller. After three weeks of banishments, murders, and twists including the now-infamous Secret Traitor the final stretch is less chaos, more emotional pressure. As…
by
Killian Morris
4min
Updated October 16, 2024
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
5min 
Reader comments