bet365 has been forced to pay out over half a million pounds to 23 Danish athletes. This compensation is due after the company used the names and photographs of the athletes on its social media accounts without their consent.
The Bet365 Court Case
The court case was ruled on at the maritime and commercial court in Denmark. bet365 argued that the names and photographs were simply editorial content. Under Danish law, this type of editorial content is not subject to payment.
However, the court ruled against this argument. They found that the images were used for marketing and so this needed the consent of the athletes involved.
Who Will Receive Compensation?
The court ordered bet365 to pay out DKK 4.7m which is around £550,000 in total. The athlete who will receive the largest sum of money is Christian Eriksen, the 31-year-old midfielder for Manchester United. He will be awarded around DKK 1.45m which is around £169,600.
The athletes that compensation will be paid to are very diverse. Other athletes that will benefit include the former goalkeeper at Manchester City, Leeds United and Leicester City, Kasper Schmeichel. The centre-back footballer for AC Milan, Simon Kjaer and the Olympic badminton champion, Victor Axelsen, are also set to receive a pay-out.
Other Pay-outs By Bet355
This is not the first time bet365 has found itself in trouble in the Scandinavian countries. The company was found to have violated Dutch laws around advertising in March and it was fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA).
In April 2023, the firm was also fined by the Swedish Gambling Regulator for social responsibility failures. It stated that the company had not taken enough action to protect vulnerable players from online gambling on its platform. This included failing to help gamblers set loss limits and a lack of putting limits on customer accounts.
They were issued two fines for these practices. This included a fine of SEK 14 million, around €1,233,437, to Hillside Gaming and SEK 65 million, around €5,726,671, to Hillside Sports. Hillside is the Malta-based operating company of bet365.
Advertiser Disclosure: Content on this site will contain reference to products or services from one or more of our advertisers or partners. We may receive compensation when you view ads or click on links to those products or services.
*18+. New Bingo customers only. Opt in required. Spend £10 cash on Bingo Tickets to receive 100 Free Tickets and 50 Free Spins on eligible slots. Time limits, exclusions and T&Cs apply. Please play responsibly. Gambleaware.org #AD
Other Latest Industry News
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
27. Jun 202509:48
£100,000 Prize for National Bingo Week
National Bingo Week is ending with a bang! Buzz Bingo has put up a £100,000 prize in its Big Money Live this Sunday. The £100,000 will go to the lucky person who gets a Full House. And there is also a £10,000 prize for 2 lines, and a £5,000 prize for 1 line – making for a total of £115,000 available to be won in one game. What a way…
by
Nic McBride
2min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
11. Mar 202516:42
200,000 Votes and Counting So Far in the 2025 WhichBingo Awards
WhichBingo, one of the UK’s best known and most trusted online bingo review and affiliate sites, owned and operated by Gambling.com Group, is delighted to reveal that more than 200,000 votes have so far been cast in the annual WhichBingo Awards. With just under a month to go, there is still plenty of time to vote, with the closing date for nominations being the 4th of April, 2025. Commenting on the…
by
Charles Shakespeare
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
20. Sep 202410:48
Betting Company Flutter Shows Community Spirit with £400k Cash4Clubs Initiative
Flutter UKI, the betting company behind brands Paddy Power Bingo, Betfair, Sky Betting & Gaming and tombola, shows that giving back can be a priority. As part of its Do More initiative which hopes to improve the lives of 10 million people by 2030, Flutter UKI has proudly announced the return of its flagship Cash4Clubs programme, offering financial support to grassroots sports organisations. For 2024, Cash4Clubs will offer a massive…
by
Esther Rubin
3min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
11. Jul 202509:12
TOWIE's Bobby Norris Dabs Out with Fanny Galore in Latest Series
Get ready for a fabulous dose of bingo, drag, and celebrity sparkle as WhichBingo’s highly anticipated “Dabbing Out” Series 3 returns. Episode one starts with a bang – featuring none other than The Only Way Is Essex legend Bobby Norris at drag bingo. “You gotta love a bit of drag and bingo,” Norris said, as he and Dabbing Out host Charlie Shakespeare play bingo at Fanny Galore’s Big Bingo Party….
by
Killian Morris
3min
20. Jun 202509:43
Anna Vakili on Love Island Drama, Dating Show Rumours and Life After the Villa
Fresh from a whirlwind few months, Anna Vakili sat down with WhichBingo to talk all things Love Island from the fiery new season and dating show rumours to life post-villa and her rollercoaster love life. The reality star opened up about future TV ambitions, fertility struggles, and what’s next for Sisters in the City, her hugely popular podcast with sister Mandi. Speaking to WhichBingo, the home of the best bingo…
by
Killian Morris
8min
6. Jun 202513:45
Love Island Through the Ages
What the Cast Would’ve Looked Like in the 60s, 70s, 80s, 90’s and predictions for 2050 With Love Island returning to our screens next week, it’s time to pop on the lip gloss, top up the fake tan, and get ready for another summer of slow-burn romance, bombshell drama, and recoupling chaos. But what if the villa had opened its doors in another decade? What if the Islanders strutted their…
by
Killian Morris
4min
15. May 202507:00
WhichBingo Awards 2025 – Gala Crowned the Best Bingo Site By You
The WhichBingo Awards are over for another year and what an exciting one it has been! Since first launching in 2014, the WhichBingo Awards have become one of the most coveted awards in the industry and our event this year held on May 14th was a huge success. Once again, the WhichBingo Awards 2025 took place on the beautiful Sunborn Yacht Hotel in Gibraltar, so really there are no losers for…
by
Jennifer McFadyen
3min
Updated October 16, 2024
Jennifer McFadyen
iGaming Specialist
The Slot Specialist & iGaming Reporter
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
3min 
Reader comments