bet365 has been forced to pay out over half a million pounds to 23 Danish athletes. This compensation is due after the company used the names and photographs of the athletes on its social media accounts without their consent.
The Bet365 Court Case
The court case was ruled on at the maritime and commercial court in Denmark. bet365 argued that the names and photographs were simply editorial content. Under Danish law, this type of editorial content is not subject to payment.
However, the court ruled against this argument. They found that the images were used for marketing and so this needed the consent of the athletes involved.
Who Will Receive Compensation?
The court ordered bet365 to pay out DKK 4.7m which is around £550,000 in total. The athlete who will receive the largest sum of money is Christian Eriksen, the 31-year-old midfielder for Manchester United. He will be awarded around DKK 1.45m which is around £169,600.
The athletes that compensation will be paid to are very diverse. Other athletes that will benefit include the former goalkeeper at Manchester City, Leeds United and Leicester City, Kasper Schmeichel. The centre-back footballer for AC Milan, Simon Kjaer and the Olympic badminton champion, Victor Axelsen, are also set to receive a pay-out.
Other Pay-outs By Bet355
This is not the first time bet365 has found itself in trouble in the Scandinavian countries. The company was found to have violated Dutch laws around advertising in March and it was fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA).
In April 2023, the firm was also fined by the Swedish Gambling Regulator for social responsibility failures. It stated that the company had not taken enough action to protect vulnerable players from online gambling on its platform. This included failing to help gamblers set loss limits and a lack of putting limits on customer accounts.
They were issued two fines for these practices. This included a fine of SEK 14 million, around €1,233,437, to Hillside Gaming and SEK 65 million, around €5,726,671, to Hillside Sports. Hillside is the Malta-based operating company of bet365.
*New players. Valid until further notice. Min dep £10. 1 reveal on Loot Chest. Prizes and odds vary & include free spins [FS] and Bingo bonuses [BB]. FS wins granted in Games Bonus [GB] and split for 2 or 3 days & valid for 3 days. GB valid on selected games only. WR: 4x Bingo Bonus; 35x GB. GB wins cap: £100 + initial bonus. UK: deposit balance can be withdrawn at any time. Country restrictions apply. 18+. Please Gamble Responsibly. Gambleaware.org #AD. Full T&Cs Apply.
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
Ever had one of those bingo nights where the numbers just seem to fall your way? One player at Mecca Bingo Dundee won two games in a row, and the second came with a £50,000 jackpot. The lucky Dundee resident has chosen to stay anonymous, so we can’t tell you her name. What we can tell you is how it all played out, and what it was like in the…
Twenty-plus series in to I’m a Celebrity… Get Me Out of Here! and the Bushtucker Trial has become classic British television, though it is hard to watch if your dinner time falls between 9pm and 10.30pm. tombola, home to some of the most unique online bingo and arcade games ever (and sponsor of I’m a Celeb for eight years), asked us to count down the five most memorable trials in…
The owner of Buzz Bingo is looking for new investors, and the chain’s boss is warning that a Budget tax rise could hit bingo halls hard. If you’re a Buzz regular, here’s what’s going on and what it means for your next session. If Buzz Bingo is your local, first things first: nothing changes for you today. The halls are open, the callers are calling, so there’s no need to…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
As the chancellor is reported to be considering a higher taxes on slot machines, WhichBingo warns that players are still at risk from illegal gambling sites, as operators warn of closures. Speculation around John Healey’s first budget on October 28 has focused on potential increases in Machine Games Duty, which applies to slot machines, electronic roulette and fruit machines. The proposed increases are intended to reduce gambling harm, but WhichBingo…
For 26 years, WhichBingo has helped players discover, compare, and share their opinions on bingo, slots, and casino sites. What began as a directory of UK bingo sites in 2000, has grown into a hub featuring hundreds of brand reviews, a record-breaking annual awards event, original entertainment and coverage of land-based bingo halls and events, and a community that continues to shape what we do. Much has changed during that…
When it comes to playing at casino sites in the UK, we are a nation that aims to make the small wins count Our 2026 Bingo & Casino Player Survey asked 1,915 people how much they try to build up before cashing out. We also asked how much they typically wager per month – and the answer to both questions was smaller than you might guess. The typical amount people…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
As the chancellor is reported to be considering a higher taxes on slot machines, WhichBingo warns that players are still at risk from illegal gambling sites, as operators warn of closures. Speculation around John Healey’s first budget on October 28 has focused on potential increases in Machine Games Duty, which applies to slot machines, electronic roulette and fruit machines. The proposed increases are intended to reduce gambling harm, but WhichBingo…
If you’ve signed up to a UK slot site recently (or are planning to), you’ve probably noticed a few similar games being mentioned. So, we did the numbers and found the top 5 slot games in UK casino bonuses so far in 2026. If you sign up for free spins, there is a good chance you’ll be playing one of these games, so here’s a bit of a preview of…
The rules of the game are evolving, and the UK’s biggest bingo and casino brands are responding by putting players first. We spoke to the WhichBingo Awards winners to get their thoughts on success, what makes them stand out, and what UK players can expect next. Foxy, Coral, Ladbrokes: Giving Back to the Player Entain, the company who run Ladbrokes, Coral – and Best Promotions winner Foxy Games emphasised their commitment to…
New Prime Minister Andy Burnham plans to ‘crack down’ on betting shops to clean up Britain’s high streets. Burnham associated betting shops with ‘dodgy businesses’ and vape shops as contributing to a decline in the high street. Burnham’s announcement comes about four months after Remote Gaming Duty on online gaming almost doubled, rising from 21% to 40% in April 2026. The Betting and Gaming Council says the increase has affected…
If you have ever slid past a long screen of terms and conditions without understanding much of it – you are not alone. According to our 2026 Player Survey of 1,915 UK players, only 22% of people say terms are easy to understand. But fear not, we’re going to break down the 5 key things to look for. The 78% of Players Our 2026 Player Survey asked 1,915 UK players…
If you asked a room full of people why they have a flutter, you might expect a mix of answers. But according to a recent survey of 20,000 UK players, there is one main reason – and it’s probably not surprising. Top of the list was the chance of winning big money, cited by a hefty 84% of people who gamble. The survey, run by the UK Gambling Commission, also…
Brits are turning to VPNs in huge numbers to access illegal gambling sites, racking up an estimated 150-200 million minutes on dodgy casinos in January 2026 alone. And seriously risking their money in the process. VPN usage in the UK has surged since the Online Safety Act came into force in July 2025, and Gambling Commission research recorded around 20 million visits to illegal gambling sites that month. Often marketed…
Welcome to another week of my exclusive column for WhichBingo. We’ve had the first tens of the series, another elimination, and plenty to get into on the scoring, the judges, and why I think everything around the dancing needs sorting out. A little more from WhichBingoAlongside our guides to bingo sites and slot sites, we bring you exclusive interviews and a chance to join the conversation. My Scores from Week…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more – we’ve got Halloween bingo events from Bongo’s Bingo, our favourite Halloween slots, and more for October 2026. So, forget ghosts and ghouls, the scariest thing this Autumn would be missing out on…
Welcome to my column for WhichBingo. Another elimination done, and plenty to get into on the scoring, the presenters, and why I think the show needs to get back to basics. A little more from WhichBingoAlongside our guides to bingo sites and slot sites, we bring you exclusive interviews and a chance to join the conversation. My Thoughts on The Show So Far Three hosts still isn’t working I’m still…
Welcome to my column for WhichBingo. Fourteen couples left, another elimination done, and plenty to get into on the scoring, the pairings, and a bit of news from me and Brendan too. A little more from WhichBingoAlongside our guides to bingo sites and slot sites, we bring you exclusive interviews and a chance to join the conversation. My Scores from Week Three Lacey Turner and Vito Coppola, Samba. My score:…
by
James Jordan
15min
Updated October 16, 2024
Jennifer McFadyen
Slots & Bingo Writer
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analysing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
5min 
Reader comments