bet365 has been forced to pay out over half a million pounds to 23 Danish athletes. This compensation is due after the company used the names and photographs of the athletes on its social media accounts without their consent.
The Bet365 Court Case
The court case was ruled on at the maritime and commercial court in Denmark. bet365 argued that the names and photographs were simply editorial content. Under Danish law, this type of editorial content is not subject to payment.
However, the court ruled against this argument. They found that the images were used for marketing and so this needed the consent of the athletes involved.
Who Will Receive Compensation?
The court ordered bet365 to pay out DKK 4.7m which is around £550,000 in total. The athlete who will receive the largest sum of money is Christian Eriksen, the 31-year-old midfielder for Manchester United. He will be awarded around DKK 1.45m which is around £169,600.
The athletes that compensation will be paid to are very diverse. Other athletes that will benefit include the former goalkeeper at Manchester City, Leeds United and Leicester City, Kasper Schmeichel. The centre-back footballer for AC Milan, Simon Kjaer and the Olympic badminton champion, Victor Axelsen, are also set to receive a pay-out.
Other Pay-outs By Bet355
This is not the first time bet365 has found itself in trouble in the Scandinavian countries. The company was found to have violated Dutch laws around advertising in March and it was fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA).
In April 2023, the firm was also fined by the Swedish Gambling Regulator for social responsibility failures. It stated that the company had not taken enough action to protect vulnerable players from online gambling on its platform. This included failing to help gamblers set loss limits and a lack of putting limits on customer accounts.
They were issued two fines for these practices. This included a fine of SEK 14 million, around €1,233,437, to Hillside Gaming and SEK 65 million, around €5,726,671, to Hillside Sports. Hillside is the Malta-based operating company of bet365.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
bet365 Bingo – Bingo Scratch 2 Win – Grab a free daily scratchcard and win up to 50 Free Tickets. New and eligible customers only. Max prize. 50 Free Tickets. Prize not guaranteed. Max. prize, time limits and T&Cs apply.18+. Please gamble responsibly. Gambleaware.org #AD
Welcome to The Re-View, where we look back at the trends, the triumphs, and the top-tier sites that defined the year for UK bingo and casino. We took 100% real player data to answer the questions like: What is the most popular day of the year for bingo? Which bingo site was everyone talking about? Editor’s Note: Play Smart, Play Safe We love the thrill of the “Full House” and…
Bingo news that’s literally hot-off-the-press? Yes please. We’re excited to share with you that next year you’ll be able to dab and spin on a whole new platform! ITV Win is entering the real-money online bingo and casino space. Yes, the same people who bring us This Morning, The Chase, and Coronation Street are gearing up to launch “ITV Win Bingo & Spins”. Right now, ITV Win is ITV’s online competitions hub, where…
Christmas is the season for food, family, and, of course, a good game of bingo. But let’s face it, those classic calls could use a little festive spice! We’ve teamed up with the ultimate food connoisseur and bingo expert Tubz to craft a brand new set of Christmas Food Bingo Calls and get his take on the most important meal of the year. Let the festive feasting begin! The Mains:…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
Every December, game studios unwrap their festive releases. Cue games with Santa and jingling soundtracks. We’ve tested the newest and most popular Christmas slot games, checked the small print, and brought together the ones that genuinely stand out. In true WhichBingo style, here’s your honest guide to the best Christmas slot games 2025. What they do well, who they suit, and where to play them safely. The 6 Best Christmas Slot…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Aviator, the popular ‘crash-style’ game has been unavailable to UK players for two weeks after its supplier, Spribe, had its operating licence suspended. With an estimated 42 million players per month worldwide and up to 350,000 bets placed every minute, the Aviator game is one of the most popular slot site games in the world. The incident, though frustrating, illustrates the role of regulations, to ensure – among other things…
If you want to get more treats than tricks, we’ve created the ultimate guide to the best Halloween bingo games, online Halloween slot games, and the spookiest bingo events. Featuring ‘ugly drag queens’, slasher fishermen, and more; we’ve got Halloween bingo events from Bongo’s Bingo, offers from Heart Bingo, Big Bass Halloween slot details, and more. So, forget ghosts and ghouls, the scariest thing this autumn would be missing out…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
Gamblers are set for a major win as a new law will soon cap bonus wagering requirements. The changes, which will come into force on 19 January 2026, will cap casino bonus wagering requirements at a maximum of 10x times the bonus amount, a significant drop compared to the wagering requirements some sites have of 65x and higher. Big Win For Players: From £650 to £100 So, how will these…
We sat down with the one and only Rita Simons to chat about Eastenders, Panto (t’is the season after all), and what comes next for the star in 2026. “I remember Watching The Very First Eastenders Episode” Rita grew up watching Eastenders. “I was a massive fan. I watched the first ever episode with my mum, which must have been back in the 80s. I was born in the 70s…
Christmas Day and Boxing Day are perfect for relaxing, grazing on leftovers and, for some of us, sneaking in a quiet game of bingo. The festive downtime got us wondering: why is it called Boxing Day anyway? So we went looking for the answer. While families across the UK ask “Which is the better Boxing Day turkey recipe: turkey sandwiches or turkey curry?” These questions always also come up too: “Why do…
Christmas and TV belong together like turkey and stuffing; think Gavin and Stacey, the Morecambe and Wise Christmas Special, and Raymond Briggs’ The Snowman. So we’ve rounded up the 11 best Christmas TV picks for 2025: soaps, specials, game shows, films, and old favourites we expect to cause remote control arguments across the country. Every December, TV fans across the UK start asking the big question: “So, what’s on the box for…
This year WhichBingo is taking bingo into the heart of the UK & Ireland’s most magical markets. Introducing Christmas Market Bingo 2025: a fun, festive challenge that brings together the joy of bingo with the magic of exploring the quirkiest and best Christmas markets across the UK and Ireland. Whether you’re sipping mulled wine by the sea (yes please!) or hunting for unique handmade artisan gifts in a cathedral courtyard,…
by
Killian Morris
5min
Updated October 16, 2024
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
4min 
Reader comments