bet365 has been forced to pay out over half a million pounds to 23 Danish athletes. This compensation is due after the company used the names and photographs of the athletes on its social media accounts without their consent.
The Bet365 Court Case
The court case was ruled on at the maritime and commercial court in Denmark. bet365 argued that the names and photographs were simply editorial content. Under Danish law, this type of editorial content is not subject to payment.
However, the court ruled against this argument. They found that the images were used for marketing and so this needed the consent of the athletes involved.
Who Will Receive Compensation?
The court ordered bet365 to pay out DKK 4.7m which is around £550,000 in total. The athlete who will receive the largest sum of money is Christian Eriksen, the 31-year-old midfielder for Manchester United. He will be awarded around DKK 1.45m which is around £169,600.
The athletes that compensation will be paid to are very diverse. Other athletes that will benefit include the former goalkeeper at Manchester City, Leeds United and Leicester City, Kasper Schmeichel. The centre-back footballer for AC Milan, Simon Kjaer and the Olympic badminton champion, Victor Axelsen, are also set to receive a pay-out.
Other Pay-outs By Bet355
This is not the first time bet365 has found itself in trouble in the Scandinavian countries. The company was found to have violated Dutch laws around advertising in March and it was fined €400,000 by the Dutch Gaming Authority, Kansspelautoriteit (KSA).
In April 2023, the firm was also fined by the Swedish Gambling Regulator for social responsibility failures. It stated that the company had not taken enough action to protect vulnerable players from online gambling on its platform. This included failing to help gamblers set loss limits and a lack of putting limits on customer accounts.
They were issued two fines for these practices. This included a fine of SEK 14 million, around €1,233,437, to Hillside Gaming and SEK 65 million, around €5,726,671, to Hillside Sports. Hillside is the Malta-based operating company of bet365.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
New Bingo customers only. Opt in required. Registration Required. Min. staking requirements apply to receive 365 Free Tickets. Time limits, exclusions and T&Cs apply. 18+. Please gamble responsibly. Gambleaware.org #AD
What do a TikTok star, Love Island winner, comedian, and a rapper who has performed at the Royal Albert Hall – all have in common? Well, in 2025/26 they all brought the public spotlight to our favourite pastime; bingo! So we are giving you the chance to recognise their efforts by voting for the UK’s Best Bingo Personality in the WhichBingo Awards Pre Show (voting opens on April 7). Here are…
Just like a long Bank Holiday weekend or a basket of Easter eggs, all good things must come to an end. Speaking of which, voting for the WhichBingo Awards 2026 (main categories) closes Friday 3rd April. If you haven’t had your say yet, now’s the time. Your vote matters. These awards only mean something because players like you cast them. And while the main awards voting ends soon, you will have…
Bingo callers are the voices, the energy, and the personalities that keep players coming back night after night. They are the ones who brings bingo to life and make it what it is. And from April 7 it’s your chance to vote for the UK’s Best Bingo Caller in the WhichBingo Awards Pre-Show. Here are the nominees for Best Bingo Caller: 2026 (in no particular order): The nominees for Best Bingo…
We’re excited to invite you all along to enjoy a free night of laughter and bingo. WhichBingo is the brand new sponsor of the Dabbers Bingo Comedy Caller Contest 2026 — the competition that’s been making bingo the most fun night out in London for the past six years. Come and Watch For Free You won’t want to miss these nights of laughs and dabs. And thanks to WhichBingo‘s sponsorship,…
You see it: Los Vegas? You read it again. Los? Not Las? Nope, it’s not a typo. Los Vegas is a new casino site in the UK and as they say on their website; ‘Wrong Spelling, Right Attitude’. And at WhichBingo we’re big fans of a site that can have a bit of fun. So Why “Los”? First, we need to give you a quick Spanish and history lesson. In…
If you’re going to do poker in London, you may as well do it properly. That’s exactly what father-and-son entrepreneurs Jimmy and Simon Thomas have done at the Hippodrome Casino, managing to transform one of the capital’s most iconic buildings into a poker destination that rivals anything in the UK. Right in the heart of Leicester Square, this isn’t a single table hidden behind rows of slot machines. It’s a beautifully restored,…
It’s time to decide the best slot games of 2026. The race for the WhichBingo Awards 2026 is officially on, and the Best Slot Game category is more competitive than ever. Now in its fourth year, this award is a true player favourite. The question is; will 2026’s best slot be a new release, a cult classic, or a franchise darling? Here are the nominees for Best Slot Game 2026…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
It’s time to decide the best slot games of 2026. The race for the WhichBingo Awards 2026 is officially on, and the Best Slot Game category is more competitive than ever. Now in its fourth year, this award is a true player favourite. The question is; will 2026’s best slot be a new release, a cult classic, or a franchise darling? Here are the nominees for Best Slot Game 2026…
Grab your dabbers bingo fans, the WhichBingo Awards 2026 are officially on the horizon. Now in our 13th year, the WhichBingo Awards are all about recognising the sites, games, venues, and people that players love. Winners are chosen through a mix of player votes, editorial insight, and expert opinion. From the bingo sites you keep coming back to, to the chat teams that make every session more fun, this is your chance to have your…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Every December, game studios unwrap their festive releases. Cue games with Santa and jingling soundtracks. We’ve tested the newest and most popular Christmas slot games, checked the small print, and brought together the ones that genuinely stand out. In true WhichBingo style, here’s your honest guide to the best Christmas slot games 2025. What they do well, who they suit, and where to play them safely. The 6 Best Christmas Slot…
Your chances of walking away with real cash from a casino bonus are set to improve significantly. New UK regulations are putting an end to unfairly high wagering requirements. From 19th January all casino sites must adhere to a 10x maximum wagering cap on bonus offers, following a landmark ruling by the Gambling Commission. Editor’s Note: Though your ability to convert bonus into real cash is improving, gambling is still…
Kenny Rogers was right. “If you’re gonna play the game, you gotta learn to play it right”. It’s Safer Gambling Week so we’re taking you back to school to teach you how your brain tricks you when you gamble – and what you can do to play smarter (and safer). 3. The Gambler’s fallacy Perhaps one of the best known terms in gambling. The gambler’s fallacy is the mistaken belief…
Anyone accessing gambling sites or visiting gambling venues this week will see traditional marketing taken down in favour of Safer Gambling posters, but does anyone actually notice – and more importantly does anyone actually care? conversations we are often reluctant to have From every angle I believe strongly that Safer Gambling Week is a vitally important campaign designed to raise awareness of safer gambling and to open up conversations that…
It may be Halloween but we’re officially saying goodbye to some financial frights in the world of gambling. A significant set of new measures are set to boost the clarity, and ease of use for gambling deposit limits. And there is proven evidence that changes like this will help. The core goal of these improvements is to increase consumer empowerment. Here is what these changes mean for your experience, starting…
What do a TikTok star, Love Island winner, comedian, and a rapper who has performed at the Royal Albert Hall – all have in common? Well, in 2025/26 they all brought the public spotlight to our favourite pastime; bingo! So we are giving you the chance to recognise their efforts by voting for the UK’s Best Bingo Personality in the WhichBingo Awards Pre Show (voting opens on April 7). Here are…
We sat down with Gaynor Faye — actress, producer and daughter of the legendary Kay Mellor — to talk about her new film Hot Flash, what the menopause really feels like from a woman living it, and why she is determined to put the ladder down for the next generation of women in TV. My Research Was Really the Lived Experience Preparing for her latest project was not exactly a…
We sat down with Ali Bastian — actress, performing arts school founder and Hollyoaks icon — to talk about beating cancer, building something new in West Cork, and why she thinks TV owes women so much more than a “Sexiest Female” trophy. “Your Body and Your Mind Have to Believe It” It has been a year since Ali Bastian finished radiotherapy, bringing to a close a long and gruelling breast…
Countdown To The Cringe Red carpets and awards ceremonies are supposed to be flawless, but real life tells a very different story. From trips and falls to unexpected underwear exposure, these are the most awkward awards show moments debated in WBHQ, ranked in full cringe style. With the WhichBingo Awards 2026 fast approaching, let’s down the unpredictability that makes live events unforgettable. #5: The One With “I’mma Let You Finish” What: Possibly…
by
Esther Rubin
3min
Updated October 16, 2024
Jennifer McFadyen
iGaming Specialist
Jennifer McFadyen is a slot specialist and iGaming journalist with years of experience analyzing online slots and industry trends. She provides detailed, transparent insights into RTP, volatility, bonus features, and game design, helping players navigate the latest releases.
Beyond slot reviews, Jennifer covers iGaming news, casino platform evaluations, and industry developments, offering expert analysis on new game launches and responsible gambling updates.
3min 
Reader comments