For once an advertising agency and a bingo brand have come up with a truly bingo related advert that will get people talking and raise awareness of the fun and history of the game all at the same time.
We love the new ‘All the Calls’ campaign from Gala Bingo, put together by Neverland agency and Agile Films. Not only is this a state of the art slow-mo action ad, but it is part of a competition that will be run on social media, digital channels and out of home channels such as billboards and bus shelters.
Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
18+. New customers only. From 10.12.24. Deposit & spend £10 within 7 days of registering and get a £60 Bingo Bonus (4x wagering). Claim & use within 7 days. Restrictions and T&Cs apply.
Here are some clues
The competition involves watchers trying to identify all 90 bingo calls as referenced in the film. Here’s a still to give you a clue as to what we mean:
We are not sure if there are some red herrings, but we see Strive and Strive (75), Heavens Gate (78), Garden Gate (8), Goodbye Teens (19), 4 and 7 (47), Torquay in Devon (87). We might be pushing the envelope, but there could be Get Up and Run (31) and we don’t know anything about a number with a vase or a jug, but one with a man is Man Alive (5).
If you watch the advertisement and want to know what you are looking for check out our Bingo Lingo Guide – there are 50,000 good reasons for doing so…
£50,000 to be won
That’s right. Anyone who thinks they can spot all the calls can win a share of the £50,000 prize pot put aside for the campaign.
What Song is on the Gala Advert?
Everything is in slow motion after about 15 seconds and that includes the music soundtrack too. It’s an upbeat track and will create an earworm you can’t forget (another thing that Gala Bingo is famous for). The track is See the Light by Todd Lundgren for anyone that was wondering.
More about the Advert
The ambitious and innovative campaign film actually runs for over three minutes and so anyone wanting to take part in the contest will have to seek out all the different sections of the film across the channels it is being broadcast on. We have part of it here. Of course, you will be able to find it online in full too.
It was a huge piece of work planning how to depict each number and fitting it into a flowing storyboard. Each section was then filmed using a super high-speed camera (500 to 1000 frames per second) attached to an electric bike that whizzed through the actors at 30mph. Whew!
Sara Jolly, head of brand Gala Bingo and Foxy Bingo, said,
“Despite being on the shoot, and working through all the plans and schematics, this film still astonishes me! I hope bingo fans have as much fun finding all the calls as we did hiding them.”
The competition closes on 8th December 2023.
*18+. 02.11.2023 to 05.12.2023. Free-to-play. Complete guesses per videos to receive entries. Max 4 Prize Draw entries. Prize Draw on 08.12.2023. Bingo Tickets (1p – 5p each, valid in any room, valid for 7 days), Cash (min £1/max £1,000). Player restrictions and T&Cs apply.
Other Latest Industry News
12. Sep 202511:33
Nicola McLean on Big Brother, the Jungle, and 21 Quickfire Questions
Reality TV favourite Nicola McLean shares her love of bingo with her nan, debating on panel shows, and the one thing people will be surprised to learn about her. WhichBingo hosted our first-ever Celebrity Party at Dabbers Bingo this summer, where we caught up with Nicola who brought honesty, humour, and a dose of nostalgia to the night. Big Brother vS The Jungle As a veteran of both Celebrity Big…
by
Killian Morris
4min
5. Sep 202512:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
28. Aug 202516:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride
2min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
15. Aug 202513:56
From Boardwalk to Betting: 7 Iconic Casino Summer Hotspots
Summer holidays, seaside getaways, and casino culture are probably more common than you realise. With Dabbing Out travelling to Brighton Beach for bingo, we were inspired to seek out more great places to play great games. WATCH: Dabbing Out episode 3: Brighton Bingo From glamorous European shores to bustling tourist hubs and floating resorts, these seven iconic destinations have seamlessly blended the excitement of travel with the thrill of the…
by
Nic McBride
4min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
4. Jul 202512:33
WhichBingo Wins Best Bingo Affiliate 2025
And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites. WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London. “We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey…
by
Nic McBride
3min
29. Aug 202513:56
Celebrate the New Walking Dead Series with Free Spins
The Walking Dead has always been about survival against impossible odds, and now there is a slot game to match. To celebrate the launch of the new The Walking Dead – The Ones Who Live slot game and tv series, we have an exclusive free spins offer: Plus you’ll be getting exclusive early access to the game via Winlandia. Recap: The Walking Dead – The Ones Who Live When The…
by
Nic McBride
2min
22. Jul 202515:49
From Bed to Bathroom: WILD Places Brits Are Playing Bingo Online
When you’ve gotta bingo, you’ve gotta bingo and this has made for some… interesting spots for people to play the classic game. The digital age has unleashed an online bingo revolution, and it’s happening in the most unexpected (and often hilarious) places. The 2025 WhichBingo Bingo Player Survey, polling 1,200 UK players, revealed a glimpse into the bizarre world of online bingo habits, proving that Brits will squeeze in a…
by
Nic McBride
3min
7. Jul 202515:27
Behind the Numbers: The WhichBingo Awards 2025 Voting Revealed
What does your favourite bingo or casino site say about you? Well, we have analysed all 265,000 votes and data from the WhichBingo Awards 2025 – to reveal how your vote played a key role, which sites and games made an unseen impact, and what it might say about you… You can view all the WhichBingo Awards 2025 winners here. What Your Favourite Bingo Site Says About You: Your Voting: The Big Picture 2025…
by
Nic McBride
6min
16. Apr 202512:35
Hook, Line & Winner: Fishin’ Frenzy Bingo Goes Live
Fishin’ Frenzy Bingo is a brand new bingo game, the latest innovation in the bingo world, offering players like yourself an exciting new twist on the classic 90-ball bingo game. This game combines the fun of bingo with the excitement of slot features, jackpots, and bonus rounds, all while staying true to the famous Fishin’ Frenzy brand. The game looks great and is totally in line with the brand’s design…
by
Esther Rubin
2min
28. Nov 202415:45
Two Developments in UK Gambling Designed to Protect Players
The Department for Digital, Culture, Media and Sport (DCMS) has announced two measures to improve player protection designed to reduce the risks of gambling addiction while ensuring that more operators contribute to helping people affected. The changes involve new stake limits and a statutory levy. Let’s read more about it. 1. New Stake Limits While full details have yet to be outlined, based on the Gambling Review’s White Paper, the…
by
Esther Rubin
3min
20. Nov 202415:49
Safer Gambling Week 2024: Promoting Positive Play and Industry Support
Safer gambling week is upon us once again but what does that mean for the gambling industry and those who play? For gambling companies it is an opportunity to engage with their customers and promote the various tools that are on offer to help players manage their gambling spend, their time spent gambling and their access to gambling. For consumers it is a chance to have open and honest conversations…
by
Rob Mabbett
3min
17. Nov 202406:55
Safer Gambling Week 2024: An Important Conversation
For most people, gambling is a fun thing to do. A small deposit, a few wagers, or a cheeky flutter here and there can add a bit of thrill to your day. But for some, gambling can get out of control, creating financial and emotional challenges… or worse. That’s why Safer Gambling Week 2024 (SGW) which is running from Monday 18th of November to Sunday 24th of November is so…
by
Esther Rubin
3min
13. Jun 202410:59
Rise in Safer Gambling Tools Use During Safer Gambling Week
New figures released have shown a substantial uptake in the use of safer gambling tools during last year’s Safer Gambling Week. 2023’s Safer Gambling Week was held from November 13th to November 19th and promoted an exciting campaign on the use of safer gambling tools when gambling. Safer Gambling Week is organised by the Betting and Gaming Council and is in its 7th year. It brings together many different areas…
by
Jennifer McFadyen
1min
12. Sep 202511:33
Nicola McLean on Big Brother, the Jungle, and 21 Quickfire Questions
Reality TV favourite Nicola McLean shares her love of bingo with her nan, debating on panel shows, and the one thing people will be surprised to learn about her. WhichBingo hosted our first-ever Celebrity Party at Dabbers Bingo this summer, where we caught up with Nicola who brought honesty, humour, and a dose of nostalgia to the night. Big Brother vS The Jungle As a veteran of both Celebrity Big…
by
Killian Morris
4min
5. Sep 202512:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
4min
26. Aug 202512:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
3min
16. Aug 202509:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Rubin
4min
Updated October 16, 2024
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.
4.8 
+2 
4min 
Reader comments