Bingo news that’s literally hot-off-the-press? Yes please.
We’re excited to share with you that next year you’ll be able to dab and spin on a whole new platform!
ITV Win is entering the real-money online bingo and casino space.
Yes, the same people who bring us This Morning, The Chase, and Coronation Street are gearing up to launch “ITV Win Bingo & Spins”.
Right now, ITV Win is ITV’s online competitions hub, where you can enter prize draws for cash, cars, holidays and other rewards. It’s not a bingo or casino site yet, just a platform that’s soon expanding into online bingo and casino.
Because it’s early days, ITV hasn’t released too much info, but we’ve found all the important bits so you can grab a brew and jump in:
- Who runs ITV Win bingo?
- What will ITV Win offer?
- How will ITV Win bingo work?
- Why is ITV doing this now?
- Is ITV Win safe?
- Final Thoughts
Who Runs ITV Win bingo?
ITV isn’t building online bingo from the ground up, it’s teaming up with three companies for ITV Win bingo, and each one of them is doing a different job:
1. Richmond Atlantic as The Operator
- Holds the UKGC licence
- Handles compliance, safer gambling, risk management, payments, and account protection
- Previously launched Betzone (a now closed UK sportsbook)
2. GiG (Gaming Innovation Group) as ‘The Tech Platform‘
- Provides the engine the site runs on
- in charge of player accounts, payments, and verification checks
3. Pragmatic Play As The Bingo Provider
- Supplies the software many bingo sites use
- Known for great bingo rooms (and slot games), including BingoStars and Peachy Games
What Will ITV Win Offer?
Up until now, ITV Win has mostly meant:
- Free-to-play games inspired by ITV shows
- Paid prize draws (£2.50 to enter) for cars, holidays or cash
- A bit of fun during the ad breaks
But this next chapter is different.
ITV Win will soon (if all goes to plan!) allow you to play bingo and slot games with real money. Behind the scenes, ITV Win Bingo & Spins is already in soft-launch mode with a full rollout expected in early 2026. Once things go live, expect to see a major TV ad campaign because ITV has hinted that the brand will be promoted across its channels.
We’ve been wondering about why ITV is entering this new gaming space, and we think that the ITV audience is a great match to bingo: it’s entertainment-loving. While slot games will be there, bingo is the “friendly front door” into ITV’s new gaming world.
How Will ITV Win Bingo Work?
We imagine it will work like other online bingo sites you know and love.
- Sign up
- Make a deposit
- Select your bingo rooms or slot game
- Play (safely and responsibly)
Likely features you’ll spot that you will already be familiar with:
- Player ID checks (because it will be UKGC-licensed so account verification is normal practice)
- Safeplay tools (deposit limits, time-outs, activity tracking, and more)
- Secure payment options (hopefully using all standard payment methods)
Why is ITV doing this now?
Well, it’s not the first time a broadcaster is shifting into a new space. Smooth Radio brought us Smooth Spins, Heart Radio brought us Heart Bingo, and Sky? Well, there’s Sky Bingo or Sky Vegas to choose from.
It’s likely that ITV is hoping to catch its existing ITV Win audience, but also to tap into its general ITV audience too.
Is ITV Win Safe?
Yes it will be, as it will be licensed and regulated by the United Kingdom Gambling Commission.
It means that if you decide to join and open an ITV WIN Bingo & Spins account, your money and your safety must meet strict UK standards, the same rules followed by other big operators like Mecca Bingo and Gala Bingo.
ITV is a very well-known brand, has a massive audience, and has built trust over 70 years. With ITV owning huge show brands, we wouldn’t be surprised to see exclusive bingo rooms or slots themed around The Chase or Who Wants to Be a Millionaire.
Final Thoughts
The bingo world has seen a steady stream of new bingo sites and new slot sites on the scene, but this shift from ITV is one of the most interesting we’ve seen in a while! ITV isn’t the first broadcaster to try it, but it is the first to do it right as the UK government is planning on increasing Remote Gaming Duty.
As soon as the full version of ITV Win Bingo & Spins goes live, we plan on testing it, reviewing it properly (and honestly!), and giving you the full WhichBingo breakdown.
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