WhichBingo Wins Best Bingo Affiliate 2025

And the winner is… us! A panel of expert judges has officially crowned WhichBingo as the #1 guide to finding top bingo sites.

WhichBingo won Best Bingo Affiliate at the iGB Affiliate Awards 2025 in London.

“We’re incredibly proud to receive this award. It’s a clear sign that our commitment to connecting players with the best bingo sites is being recognised by the iGaming industry,” said WhichBingo Senior Director Lynsey Sweeney.

“We’re grateful to the judges and proud to be recognised as a trusted voice in the space. We’ll continue to raise the bar with expert insights, honest reviews, and a real focus on player value,” she added.

Held at the Troxy in London on July 3, and hosted by Myleene Klass MBE, the iGB Affiliate Awards are the place to celebrate the achievements and innovations of the iGaming affiliate community over the past 12 months.

Members of WhichBingo and Gambling.com at the iGB Affiliate Awards in London.

It was a proud night for WhichBingo, which is a part of the wider Gambling.com Group portfolio that was shortlisted in four categories; best affiliate in casino, sports and bingo (via WhichBingo) as well as Affiliate Employer of the Year.

12 Months of Milestones for WhichBingo

Over the past year, traffic to WhichBingo has grown by 50.4% year-on-year, driven by continuous platform improvements and a renewed focus on content quality.

This growth reflects our role as a trusted destination for players seeking the best in bingo and casino experiences.

“This award means a lot to our team – it validates the work we do every day to support and guide the bingo community.” Lynsey said.

This growth coincides with a record-breaking turnout for the WhichBingo Awards 2025 – with 265,000 votes cast – a nearly 3x increase from 2024.

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1
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What Are The iGB Affiliate Awards?

The iGB Awards and Exhibitions are standout events in the gambling industry calendar. The Awards are among the most highly anticipated in the industry. 

Awards like these help identify trustworthy and effective affiliates, like WhichBingo, that help players find the most reputable, safe, and rewarding bingo and casino sites.

How Are Winners Decided?

The judging panel evaluates each nomination to select the shortlists and final winners.

Judges are allocated categories aligned to their areas of industry experience and knowledge, and to avoid potential conflicts of interest. 

The judges assess every submission and provide an overall score for each entry. All the judges’ scores are then submitted and an average of the scores is calculated for each entry and converted to a score out of 10.

Who Are the Judges?

The judging panel is made up of 24 judges who are all industry experts.

The judges range from igaming tech CEOs like Peter Mares to analysts at games providers, and safer gambling advocates like Vicki Reed from Better Change, and more.

iGB Awards and Nominees

Best Bingo Affiliate: WhichBingo, BingoPort, FTD Digital, Little Star Media.

Best Casino Affiliate: Gambling.com Group, Betandeal, Casino Guru, FTD Digital, Gentoo Media, Mr. Gamble, OLBG.com, Traffic Lab

Best Sports Betting Affiliate: Gambling.com Group, Betandeal, Better Collective, FairPlay Sports Media, Flashscore Network by Livesport, Gentoo Media, Hub Affiliations, OLBG.com, WagerWire

Best Poker Affiliate: GipsyTeam, PokerListings, Worldpokerdeals

Best Streaming Affiliate: 3C Gaming, Basher Agency, Betandeal, Kingbet Media

Affiliate Campaign of the Year: OLBG’s Sponsorship of Harry Derham Racing, PAME STOIXIMA x Kingbet Media, Smart Social for TaDa Gaming Influencer Activation, WagerWire for Anyone Can Be An Influencer

Affiliate Employer of the Year: Gambling.com Group, Hub Affiliations, iGamingAffiliates.io, TAG Media , WagerWire

Safer Gambling Initiative of the Year: Casino Guru, Casino.nl, CasinoNieuws.nl, Gamblers Connect, Gentoo Media for AskGamblers, WagerWire

Top Sites Vetted by WhichBingo:

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4.3
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Nic McBride - WhichBingo Senior Editor
Nic McBride
Managing Editor
The All Rounder
Nic has 14 years editorial and gambling industry experience, with certifications from Yale University, Darden Business School, and more. Nic has worked at one of the world’s largest betting companies, and developed games played by thousands of people in more than 50 countries. He will ensure WhichBingo maintains high standards, bringing expert analysis to all subjects on site.

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