Gala Bingo’s All the Calls Campaign Art Exhibition

Gala Bingo’s All the Calls Campaign Art Exhibition

For one unforgettable weekend bingo really came to life in the form of bingo number calls being represented as works of art in a unique pop-up art gallery – or Galary as this venue was called.

What was dubbed a ‘one-of-a-kind activation’, the All the Calls Galary was set up to task visitors to test their bingo lingo knowledge and try to identify all 90 numbers from their artful representations.

The event took place over one weekend in February 2024 and offered visitors the chance to enter a draw for the chance to win a £2,500 gift card or possibly receive a Gala Bingo goody bag. Upon arrival, attendees were given a bingo card and pencil and tasked with matching the artwork to the 90 bingo calls.

Advertiser Disclosure: When you use WhichBingo, there are never any hidden fees or costs. To help fund our work we may earn a referral commission if you create an account via our site. This commission never impacts the impartiality of our reviews and ratings.
New Offer
Play £10 & Get £60 Bingo Bonus
Our Score
4.8

18+. New customers only. From 10.12.24. Deposit & spend £10 within 7 days of registering and get a £60 Bingo Bonus (4x wagering). Claim & use within 7 days. Restrictions and T&Cs apply.

Gala Bingo’s All the Calls Campaign Art Exhibition

The exhibition had a two-fold purpose – to highlight the fun of bingo and its history or weird calls for the numbers and the community that the game engenders in all its forms. The exhibit was not designed to be serious, but to create ‘a joyful and sensory playground that will make people smile, laugh and think.’

The event continued the All the Calls theme that was brough to life in a marathon TV advert towards the end of 2023, when every single call was shown via its lingo happening in ‘real-time’ on a typical high street, but in slow motion.

This piece of bingo pop-culture was held in the Smolensky Gallery in the up and coming Spinningfields area of Manchester, near the brand-new creative hub of Factory International.

Of the latest pop-up innovation Sara Jolly, Head of Brand at Gala Bingo said,

“After the amazing reception from our All the Calls campaign, we’re thrilled to inject joy and curiosity into the city of Manchester this February with the All The Calls Galary. We’re bringing all 90 calls back into the heart of the bingo community through an interactive experience and we can’t wait to see the public being put to the bingo call test in this unique way.”

Gala Bingo’s All the Calls Campaign Art Exhibition

Other Latest Industry News

5. Sep 2025 12:47
David Potts on Naughty Bingo, Panto, and 21 Quickfire Questions
At WhichBingo’s Celebrity Party at Dabbers Bingo, we caught up with TV favourite David Potts, who brought his trademark energy and cheeky humour to the night. True to form, David didn’t hold back when chatting about his love of naughty bingo, his exciting upcoming projects, and his answers to our 21 quickfire questions. “Love a Bit of Naughty Bingo” As the party was about to kick off, David couldn’t hide…
by
Killian Morris
Killian Morris
Time to read 4min
Read this news
28. Aug 2025 16:32
Leeds Gets £5.5m Bingo Club (With Ice Cream Van Inside)
Leeds bingoers will be dabbing in style after a new £5.5 million Club 3000 Bingo opened. More than 850 guests – including a Coronation Street star – packed out the venue over the weekend for the grand opening of the brand-new, state-of-the-art club in Hunslet. It was an evening of entertainment, live music, and, of course, plenty of bingo games. Ice Cream Van in a Bingo Club This is the…
by
Nic McBride - WhichBingo Senior Editor
Nic McBride
Time to read 2min
Read this news
26. Aug 2025 12:37
David Potts, Nicola McLean Get Their Dab On: A Star-Studded Night
They might be reality TV royalty, but even fame doesn’t make you a bingo winner! Celebrity guests David Potts (Celebrity Big Brother), Nicola McLean (Celebrity Big Brother), Tayce (RuPaul’s Drag Race UK), Brendan Sheerin (Coach Trip) and Marc Almond aka CookingwithTubz (Tiktok) enjoyed a night of glitz, glamour, and bingo balls at WhichBingo’s inaugural Celebrity Party. Despite missing out on prizes like fish flip-flops and onion goggles, all the celebrities…
by
Charles Shakespeare
Charles Shakespeare
Time to read 3min
Read this news
16. Aug 2025 09:55
£50k Winner Celebrates With Cuppa & Biscuits in Bed
If you look up at the moon tonight, you might just spot the shadow of Sam Smitherman – because he’s jumping over it! Sam was the recent winner of a whopping £50,000 jackpot at Mecca Bingo Acocks Green in Birmingham. After realising he’d won, he skipped the celebratory pint at the club for a cuppa and biscuits in bed! Let’s find out about the moment he realised he’d won, what…
by
Esther Barnett Rubin
Esther Rubin
Time to read 4min
Read this news
Spinner
Anita Heffernan Whichbingo Author
Anita Heffernan
Author & Managing Editor
The Bingo Queen is a fun name earned from colleagues through Anita Heffernan's exceptional knowledge and commitment to the online bingo world. With over 20 years of experience as both a player and an expert in the industry, Anita has built a reputation as a trusted authority on all things bingo.

Reader comments